Alan Hirsch, M.D., F.A.C.P, board-certified neurologist and nationally recognized smell and taste expert, is featured in an educational program, Power of Scent that is currently airing on select Public Television Stations throughout the U.S. An hour-long documentary style program featuring scientists, experts, psychologists and patients, Power of Scent guides Public Television viewers through the unseen, surprising and widely underestimated world of our most powerful sense smell.
Throughout the segment, Dr. Hirsch and other experts delve into the effects of smell and taste on human emotion, mood, behavior, and weight loss. Dr. Hirsch states that in his research, 75 percent of those who experienced a decrease in their sense of smell, gained weight. In fact, studies have shown that those with a diminished sense of smell are not able to experience the flavor of food and are therefore never fully satisfied.
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