Best Selling Book Salt, Sugar, Fat by Michael Moss is a Must Read for Parents

Beverly Hills, CA (PRWEB) May 08, 2013

Revelations from the New York Times bestselling book, Salt Sugar Fat: How the Food Giants Hooked Us, are shocking, but not entirely surprising according to Childrens Obesity Fund co-founders, Dr. Michael Omidi and Julian Omidi. The author, Pulitzer prize winner and New York Times investigative reporter, Michael Moss exposes the story behind the recent successes of the processed food industry and the link to todays obesity epidemic. The book reveals the engineering process employed by these companies to alter the salt, sugar, and fat content so that consumers become addicts and keep coming back for more.

To increase sales, food manufacturers are spending millions of dollars to re-engineer their candies, chips, crackers and sodas to trigger the pleasure centers in the brain, says Dr. Michael Omidi, co-founder of the Childrens Obesity Fund. This is especially dangerous for children, because we know that these chemical responses could forever alter how they feel satiated by food and possibly create life-long struggles with obesity and other food-related health issues.

In his new book, Moss asserts that major processed food manufacturers deliberately intensify the sweetness and mouth feel of their products without regard for nutritional density or the health effects on the people who consume them in order to effectively create an addiction in the customers. A particularly telling point in the book is that many of the scientists employed in this perfecting process are prone to avoid these same foods. Their knowledge of the real food content and health consequences motivates them and their families to steer clear of them.

Parents need to know that these snacks do far more harm than good; they dont satisfy hunger effectively if you feel the need to keep eating serving after serving, adds Julian Omidi. The Childrens Obesity Fund and other health organizations have to step up our efforts if we are to succeed in raising a generation of happy and healthy children."

Co-founded by Julian Omidi and Dr. Michael Omidi, the Childrens Obesity Fund (http://www.childrensobesityfund.org) hopes to help reverse the trend of rising obesity rates in America. The goal of the non-profit charity is to help people fully understand the obesity issue and its dire impacts on individuals and society as a whole -- and to use that knowledge to encourage children to grow up strong and healthy. Childrens Obesity Fund partners with other organizations to educate and support parents, educators and others so that we can all work together to raise healthy, active, social, and happy children. While the organization does not accept donations, it does encourage direct contributions of money and talents to the associations featured on our website. Childrens Obesity Fund can be found on Facebook, Google+, Twitter and Pinterest.

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