London (PRWEB UK) 27 May 2013
Having launched The Greedy Girls Diet earlier this year, British television personality Nadia Sawalha opted for the promotional platform of superside advertising, selecting London Taxi Advertising to launch a fleet of branded vehicles through the streets of London.
Corresponding to her role as co-presenter on ITV show Saturday Cookbook and as the 2007 winner of Celebrity Masterchef, Nadia released a cookbook crammed with recipes and tips to facilitate weight loss without having to impose harsh restrictions.
The taxi superside format has the capacity to showcase Nadias cookbook across the retail-oriented and beauty-conscious public of London, providing access to target audiences at street level.
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