Saturday, June 15, 2013

Are You a Beauty Spender or a Beauty Saver?


Seattle, WA (PRWEB) April 18, 2013

Does spending $ 30 for a single eyeshadow mean it will apply and look better than one that costs $ 7 at the drugstore? The surprising answer is no, yet lots of women believe otherwise. Blame the allure of high-end packaging, the emotional pull of a luxury or designer brand, and promises that this foundation, lipstick or blush is the one thats finally worthy of the hype. But what if its not just hype and the belief that spending more means a better product?


The Paulas Choice Research Team and Cosmetics Cop Paula Begoun had to know more about the reasons women splurge or save on the contents of their makeup bag. A survey on the companys Facebook page received hundreds of responses, revealing the fascinating facts of where womens luxury beauty dollars go:

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