Trajectory's campaign to announce the evolution of The Reading Hospital to Reading Health System is featured in the latest edition of MHT Magazine.
Flowing from the organization's new brand tagline of Advancing Health. Transforming Lives, the Brand Champions campaign features internal team members as the genuine voice of the health system
National branding and marketing agency Trajectory was honored with a gold medal at the 2013 Aster Awards for its Brand Champions campaign celebrating the benefits to communities of the rebranding of The Reading Hospital to Reading Health System. The campaign is also featured in the latest edition of Marketing Healthcare Today Magazine.
The healthcare marketing campaign includes television, print advertising, out-of-home (billboard and mall), online rich media, cinema advertising, and radio sponsorships using a call-to-action and QR codes that drive audiences to a custom, mobile responsive microsite developed exclusively for the re-branding. The external campaign was preceded by a system-wide internal launch also orchestrated and implemented by a combined Trajectory/Reading Health System team.
Ann Valuch, Director of Marketing at Reading Health System, states, "We are so excited to receive this top award. The evolution to Reading Health System marks an important milestone in our 146 year history and this honor will continue to energize our entire organization and patients as we continue to advance the health and wellness of our community, adds Randi Brody, Trajectory EVP and Partner. We're so honored to share this prestigious award with Reading Health System. This healthcare marketing campaign really showcases this outstanding health systems dedication to the communities they serve, ensuring patients thrive now and into the future.
About Reading Health System
Reading Health System is a not-for-profit regional health system serving Berks County, PA and the surrounding communities. It consists of Reading Hospital, Reading Health Rehabilitation Hospital, Reading Health Physician Network, Reading Health QuickCare, and The Reading Hospital SurgiCenter at Spring Ridge. Reading Health System is Berks Countys largest employer with over 7,300 team members and 1,000 physicians and providers across 63 locations
Branding and marketing agency Trajectory was recently honored with three Telly Awards for its healthcare marketing work for Reading Health System's Cancer and Women's Health Services service line TV commercials. These awards follow on the heels of a Gold Aster Award for Reading Health System integrated Brand Launch campaign.
The Telly Awards is the premier award honoring the finest in film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. In 2013, Telly Awards received over 13,000 entries from all 50 states and 5 continents.
"It's always gratifying to be recognized for our collective agency and client efforts", states Randi Brody, Trajectory Partner. "But beyond the awards, both Cancer and Women's Health Services service lines are key drivers of both volume and reputation for Reading Health System. The organization delivers a truly outstanding, progressive and differentiated level of care to its Berks county and surrounding PA communities so we're honored to be able to help raise awareness and perception and drive patients to an organization committed to providing an unparalleled level of care."
Ann Valuch, Director of Marketing at Reading Health System, states, "We are so excited to receive these top awards. Cancer (through our McGlinn Family Regional Cancer Center) and Women's Health Services are two of our defining service lines within our comprehensive continuum of care and truly help us deliver on our promise of advancing the health and transforming the lives of our communities. This is also energizing for everyone internally, as this recognition quickly follows our nationally recognized rebranding and marketing efforts.
About Reading Health System
Reading Health System is a not-for-profit regional health system serving Berks County, PA and the surrounding communities. It consists of Reading Hospital, Reading Health Rehabilitation Hospital, Reading Health Physician Network, Reading Health QuickCare, and The Reading Hospital SurgiCenter at Spring Ridge. Reading Health System is Berks Countys largest employer with over 7,300 team members and 1,000 physicians and providers across 63 locations committed to advancing the health and wellness of the communities it serves. Reading Health System works to maintain clinical excellence through 32,000 yearly admissions, over 3.7 million outpatient services, and nearly 34,000 surgical procedures. For more information, visit http://www.readinghealth.org/. The Telly Awards receives over 13,000 entires annually from ad agencies, production companies, TV/Cable stations and corporations around the world. It is an honor to be selected for this distinction.
ABOUT TRAJECTORY
Trajectory is a national branding + marketing agency that specializes in working with healthcare, personal care & beauty and leisure & lifestyle companies throughout the U.S. to re-energize customers, brands and business. It's extensive healthcare portfolio includes strategic and creative solutions for healthcare systems, hospitals, service lines and specialty physician groups. Representative clients include Arnold Palmer Enterprises, EMA, Kate Spade New York, Orlando Health, Pacific World's SensatioNail, Palomar (PaloVia Skin Renewing Laser), Reading Health System and Renal Ventures Management, LLC. Learn more about Trajectory by contacting Eric Brody, President at 973-292-1400x201 or email him at mailto:eb(at)trajectory4brands(dot)com.
Bescot Healthcare Canada announce that Shoppers Home Health Care have joined Quebec Retailer Pharmacy chains Uniprix, Unipharm, Proxim, Proximed, Brunet, Clini Plus and Familiprix in carrying Cast Comfort.
Cast Comfort is the aerosol spray that simply and easily cools the itch that can occur under a plaster or fiberglass cast or split, and also stops the unpleasant odour that can occur due to build-up of moisture.
Until now patients suffering with "the itch", usually in the most inaccessible place under the cast, would have to resort to pouring water down between the skin and waterproof cast and then potentially attempting to dry the skin with a hair dryer. The one thing many patients turn to, which their healthcare professional adamantly opposes, is to use a ruler or knitting needle in an attempt to get a short period of relief.
Cast Comfort is a cooling aerosol spray of specially formulated ingredients to boost comfort:
Medical grade alcohol cools the itch immediately;
Talc soothes the skin and a special drying agent helps control moisture;
Sodium bicarbonate and a light fragrance absorb and eliminate odour.
Cast Comfort is located on shelves next to various "cast covers" that can help prevent a cast or splint from getting wet when taking a bath or shower.
Reputed spray tanning training center Hollywood Airbrush Tanning Academy continues to grow in terms of their reputation. They have announced their latest certified Airbrush Tanning Technician to emerge in the growing field of airbrush tanning. This form of sunless tanning is now preferred much more than the traditional form of sun tanning because it saves the skin from exposure to ultraviolet radiation. However, being an emerging field, finding a proper training platform to become a spray tanning professional is not easy. Simone Emmons, the owner and the founder of Hollywood Airbrush Tanning Academy, is one of the most proficient spray tanning experts in the country. She continues to run her own Airbrush Tanning business on a daily basis. Her knowledge, experience, and caring approach have led to the exemplary success of the Hollywood Airbrush Tanning Academy. The academy program is different because it teaches students hands-on and in private settings. The Hollywood Airbrush Tanning Academy only takes on 1-2 students each class because they focus on each student individually. This is why the spray tanning program has a high success rate.
Melissa Lunsford has been a successful healthcare professional teaching CPR, First Aid, and AED courses for the American Red Cross and the American Heart Association for several years. She has also worked as an Emergency Medical Technician and a Medical Assistant for a dermatology practice. Talking about her decision to learn airbrush tanning, she says, "There are several reasons why I wanted to learn airbrush tanning and the most important one was when I was working in Dermatology, I was exposed to so many people with sun damage and Melanoma and the thought of laying out in the sun to get some color was just not an option for me anymore. I am a fair skinned person so I was always laying out or going to the tanning salon to try and achieve some color and came across airbrush tanning, which I fell in love with immediately, I could get tanner than I ever would laying out in the sun and it only took a few minutes!"
Melissa's business "Spray Tans by Melissa" is presently offering mobile spray tanning services covering the Lakewood, Long Beach, Bellflower, Cerritos, Artesia, Los Alamitos, Seal Beach, Norwalk, Downey, Whittier, La Habra, Santa Fe Springs, Cypress, and all other surrounding areas. "I currently run a mobile business and will come to you to tan you and/or your friends and family, but I eventually want to open my own spray tan salon that offers spray tanning for individuals, groups, parties, and for those who wish to get hair tinsels", she says, about her future plans. She has also thanked Simone for all her support saying, "She taught me everything I need to know about spray tanning from actually spray tanning technique to opening my own business and I couldn't thank her enough for that". Melissa can be contacted on her website at http://www.spraytansbymelissa.com or at (562) 964-0790.
About Hollywood Airbrush Tanning Academy:
Hollywood Airbrush Tanning Academy is located in Los Angeles, California and offers an extensive Airbrush Tanning Certification program to anyone who wishes to learn the art and business of spray tanning. Simone Emmons, the creator of the spray tanning training program has been a professional, licensed spray tanning technician and teacher and has helped numerous entrepreneurs from Utah, Colorado, Nevada, Minnesota, Arizona, South Carolina, Oregon, Florida, California and the Island of Hawaii and Trinidad start a business in Airbrush Tanning. The spray tan program is unique because it provides hands-on and private spray tanning training to individuals who want to start an Airbrush Tanning Business. According to Emmons, this spray tanning program gives individuals a leading edge in starting an Airbrush Tanning business immediately after finishing with the training. Students have the option to choose from a full day course of 10-12 hours or two half day courses of 5-6 hours a day or through live video conferencing. The academy is also launching a website soon so students can learn Airbrush Tanning Online. Many tanning training institutions only educate students on their own equipment and products they sell, however Hollywood Airbrush Tanning Academy does not sell any of their own products and provides training and education on all equipment and good products in the airbrush tanning industry.
Individuals interested in learning and starting a career in airbrush tanning should visit the website at HollywoodAirbrushTanningAcademy.com or for more detailed information about the course at http://www.1DaySprayTanTraining.com
Legacy Healthcare, a company developing innovative products for hair and scalp disorders with a special focus on supportive oncology treatments, today announced that it has been invited to present data on their new hair research in a poster at the next annual meeting of the American Association on Cancer Research.
"Hair loss is a common side effect of chemotherapy and radiotherapy treatments. Studies suggest that hair loss is the most traumatic side effect of cancer treatment. Every year, six million persons suffer from chemotherapy and radiotherapy induced alopecia (CRIA), and there is no therapeutic solution available to date. We are proud to work towards a safe and hopefully effective solution, said Saad Harti, President of Legacy Healthcare.
About Excessive Hair Loss and CG210
In 2012, Legacy launched CG210, a product addressing male and female excessive hair loss. Safety and efficacy of CG210 has been demonstrated in nine studies. Studies suggest that CG210 acts on both, prolonging the duration of hair in its growing phase, and stimulating regrowth of resting hair bulbs, which is also one of the therapeutic strategies in addressing chemotherapy and radiotherapy induced alopecia (CRIA). CG210 is a safe GMP-grade botanical blend for topical use on the scalp.
http://www.cg210.com
About Legacy Healthcare
Founded in 2005, Legacy Healthcare is an oncology supportive care and dermatology company. It develops and markets innovative products for hair & scalp disorders, with a special focus on supportive oncology treatments, in particular chemotherapy-induced alopecia. Legacy Healthcare aims to become the first company to market a topical product for chemotherapy and for the prevention and recovery of radiotherapy-induced alopecia. In 2012, the company has finalized the development of CG210, a patented product for male androgenetic alopecia and female pattern hair loss. At present, the company is engaged in global partnering and out-licensing activities, and launching through its own capabilities in selected markets.
CONTACT
Legacy Healthcare
Saad Harti - President
Tel.: +41 79 294 34 72
s(dot)harti(at)legacyhealthcare(dot)ch
http://www.legacyhealthcare.ch
Raritan Bay Medical Center (RBMC), with locations in Old Bridge and Perth Amboy, announced today that it has joined the Institute for Healthcare Improvements Project JOINTS initiative, a federally-funded program designed to speed adoption of proven methods to prevent surgical site infections (SSIs) after hip and knee replacement surgery. Project JOINTS stands for; Joining Organizations IN Tackling SSI.
There comes a time when the human body starts to show that it needs a break from the poor diet and unsuitable environments its been subjected to. When that sluggish feeling starts to hit and it suddenly takes twice as long for to get anything done, its time to turn to a professional service that can make it as good as new. Thats where the services of Vitalia Healthcare come in. With treatment options ranging from whole body cleansings to weight loss therapy, Vitalia is a leading source for natural health care; and with the launch of its brand new website, http://www.vitaliahealthcare.ca, dealing with Vitalia Healthcare has never been easier. The new design not only makes researching Vitalia infinitely easier, the professional look provides the service with a trustworthy look.
Diet Doc, the nation's leader in hCG diet plans, announced its new, lower priced medically-designed and supervised weight loss plans. As new studies emerge, associating current weight loss with lower long term healthcare costs, Diet Doc reveals a prescription hCG diet capable of producing fast weight loss, helping patients avoid a future burdened with increasing healthcare costs. Diet Doc employs physicians, nutritionists, nurses, and weight loss coaches, all with a single goal in mind; to help patients lose weight safely and quickly, avoiding increased long term medical costs. A new study reveals that patients who underwent bariatric surgeries did not experience any long term cost benefits from reduced medical treatment. Unlike expansive and hazardous bariatric surgery, the hCG diet produces fast results without invasive procedures or complications.
According to the study conducted by Jonathan Weiner from the Johns Hopkins Bloomberg School of Public Health in Baltimore, people who had bariatric surgery to lose weight experienced no decrease in long term healthcare costs, a benefit that is often associated with bariatric surgery. Weiner and his colleagues conducted a meta-study of over 30,000 insurance claims, all of which were filed by those who underwent bariatric surgery between 2002 and 2008. These results were then compared to people with similar health problems, yet who did not get bariatric surgery. The results were that those who underwent bariatric surgery had higher upfront healthcare costs, as the surgery costs an average of $ 29,500 as well as had no long term reduction in healthcare costs when compared to the people who hadnt gotten the surgery. Reuters reports that "In each of the six years after that, health care costs were either the same among people who had or hadn't had surgery or slightly higher in the bariatric surgery group, according to findings published Wednesday in JAMA Surgery. Average annual claims ranged between $ 8,700 and $ 9,900 per patient."
In an effort to stave off long term healthcare costs for every patient, Diet Doc has created the most sophisticated, medically-supervised weight loss plan available. Diet Doc serves Americans across the country via the Telemedicine system, and offers their superior hCG diet plans with the ease of a telephone call. In-house surveys reveal that the average Diet Doc patient spends a fraction of what they would have on bariatric surgery, and experiences less long term healthcare costs as a result of the effective weight loss. Diet Doc offers the only updated version of the hCG diet plan, and with their volume of satisfied patients, is able to offer weight loss for less than competitors charge for an inferior product. President of Diet Doc, Robert Hoffman states that "Traditional healthcare rewards physicians for treating many patients per hour. Ours is not the type of care that a doctor or healthcare professional can do within 15 minutes, Diet Doc offers unlimited medical and professional care without additional charges." Write continues "We incorporate exhaustive clinical consultations to try and anticipate how each patient's body will react to losing weight rapidly, and addressing this at the beginning of the diet is what sets us apart and why people can expect these diet plans to work verses any prior failures."
Currently, Diet Doc leads the pack in medical weight loss, providing clinical support to all patients and working collectively to guide each patient towards a lifetime of great health. What makes their diet plans unique is the individualized treatment that each client receives, from unlimited physician consultations to individualized nutrition plans created from the patient's own factors such as health, age, and long term goals. With all-inclusive services, prescription specialty medications, and a clinically superior diet plans, clients can expect to lose 7 to 10 pounds per week. Once doctors are convinced that these medications can produce great results for the patient, a prescription is written and medication dispensed.
Contact Diet Doc:
1-888-934-4451
Weight-loss(at)Dietdoc(dot)info
http://www.hcgtreatments.com/hcg-diet/
Twitter: DietDoc10
Facebook: DietDochcg
