Trajectory's campaign to announce the evolution of The Reading Hospital to Reading Health System is featured in the latest edition of MHT Magazine.
Flowing from the organization's new brand tagline of Advancing Health. Transforming Lives, the Brand Champions campaign features internal team members as the genuine voice of the health system
National branding and marketing agency Trajectory was honored with a gold medal at the 2013 Aster Awards for its Brand Champions campaign celebrating the benefits to communities of the rebranding of The Reading Hospital to Reading Health System. The campaign is also featured in the latest edition of Marketing Healthcare Today Magazine.
The healthcare marketing campaign includes television, print advertising, out-of-home (billboard and mall), online rich media, cinema advertising, and radio sponsorships using a call-to-action and QR codes that drive audiences to a custom, mobile responsive microsite developed exclusively for the re-branding. The external campaign was preceded by a system-wide internal launch also orchestrated and implemented by a combined Trajectory/Reading Health System team.
Ann Valuch, Director of Marketing at Reading Health System, states, "We are so excited to receive this top award. The evolution to Reading Health System marks an important milestone in our 146 year history and this honor will continue to energize our entire organization and patients as we continue to advance the health and wellness of our community, adds Randi Brody, Trajectory EVP and Partner. We're so honored to share this prestigious award with Reading Health System. This healthcare marketing campaign really showcases this outstanding health systems dedication to the communities they serve, ensuring patients thrive now and into the future.
About Reading Health System
Reading Health System is a not-for-profit regional health system serving Berks County, PA and the surrounding communities. It consists of Reading Hospital, Reading Health Rehabilitation Hospital, Reading Health Physician Network, Reading Health QuickCare, and The Reading Hospital SurgiCenter at Spring Ridge. Reading Health System is Berks Countys largest employer with over 7,300 team members and 1,000 physicians and providers across 63 locations
Branding and marketing agency Trajectory was recently honored with three Telly Awards for its healthcare marketing work for Reading Health System's Cancer and Women's Health Services service line TV commercials. These awards follow on the heels of a Gold Aster Award for Reading Health System integrated Brand Launch campaign.
The Telly Awards is the premier award honoring the finest in film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. In 2013, Telly Awards received over 13,000 entries from all 50 states and 5 continents.
"It's always gratifying to be recognized for our collective agency and client efforts", states Randi Brody, Trajectory Partner. "But beyond the awards, both Cancer and Women's Health Services service lines are key drivers of both volume and reputation for Reading Health System. The organization delivers a truly outstanding, progressive and differentiated level of care to its Berks county and surrounding PA communities so we're honored to be able to help raise awareness and perception and drive patients to an organization committed to providing an unparalleled level of care."
Ann Valuch, Director of Marketing at Reading Health System, states, "We are so excited to receive these top awards. Cancer (through our McGlinn Family Regional Cancer Center) and Women's Health Services are two of our defining service lines within our comprehensive continuum of care and truly help us deliver on our promise of advancing the health and transforming the lives of our communities. This is also energizing for everyone internally, as this recognition quickly follows our nationally recognized rebranding and marketing efforts.
About Reading Health System
Reading Health System is a not-for-profit regional health system serving Berks County, PA and the surrounding communities. It consists of Reading Hospital, Reading Health Rehabilitation Hospital, Reading Health Physician Network, Reading Health QuickCare, and The Reading Hospital SurgiCenter at Spring Ridge. Reading Health System is Berks Countys largest employer with over 7,300 team members and 1,000 physicians and providers across 63 locations committed to advancing the health and wellness of the communities it serves. Reading Health System works to maintain clinical excellence through 32,000 yearly admissions, over 3.7 million outpatient services, and nearly 34,000 surgical procedures. For more information, visit http://www.readinghealth.org/. The Telly Awards receives over 13,000 entires annually from ad agencies, production companies, TV/Cable stations and corporations around the world. It is an honor to be selected for this distinction.
ABOUT TRAJECTORY
Trajectory is a national branding + marketing agency that specializes in working with healthcare, personal care & beauty and leisure & lifestyle companies throughout the U.S. to re-energize customers, brands and business. It's extensive healthcare portfolio includes strategic and creative solutions for healthcare systems, hospitals, service lines and specialty physician groups. Representative clients include Arnold Palmer Enterprises, EMA, Kate Spade New York, Orlando Health, Pacific World's SensatioNail, Palomar (PaloVia Skin Renewing Laser), Reading Health System and Renal Ventures Management, LLC. Learn more about Trajectory by contacting Eric Brody, President at 973-292-1400x201 or email him at mailto:eb(at)trajectory4brands(dot)com.
Lightning Labels, custom label and sticker printing leader, is alerting manufacturers that summer is just around the corner, and with it comes a major consumer focus on weight loss, which means more shoppers are focused on the nutrition facts and ingredients on custom labels for nutraceuticals.
While spring may have just sprung, millions of consumers - especially those in warmer regions - are already thinking about slimming down for beach weather and attire. They're hitting the gym and watching their diets to make the most of bathing suit season this year. That means they're looking for products that will help them lose winter weight and look great. As they shop around for food, beverages and supplements, consumers are focusing on ingredients and nutritional labels. Give shoppers the information they need with high-quality custom nutraceutical labels.
"There are several periods throughout the year that consumers tend to focus on their health, and the weeks leading up to beach season is one of those times," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "Today's shoppers have become avid label readers and look for very specific ingredients and nutritional components in the products they consume. Brands can tap into the pool of health-conscious shoppers this spring by placing custom created digitally printed stickers and labels on their food, beverage and supplement offerings."
2 Benefits to Enhancing Products with Custom Stickers for Nutraceuticals:
Because consumers are focused on labels to find healthy items, the right custom stickers for nutraceuticals can turn browsers into buyers. Here are two other benefits to revamping nutraceutical labels this season:
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There are strict federal regulations governing what must and cannot go in nutrition fact charts and ingredients lists. However, if nutraceutical label content is poorly designed and formatted, brands risk overwhelming consumers and losing the potential to turn them into loyal customers. Lightning Labels' high-resolution digital printing allows manufacturers to create stickers and labels that are both legally compliant and legible.
2. Get a Great Unit Price on Any Size Order Custom Nutraceutical Labels
In addition to creating legible, clean and unique nutraceutical labels, Lightning Labels offers them at an affordable price - no matter the size order! Digital printing allows companies to order large batches for major products and smaller amounts for label tests and seasonal marketing purposes.
As a special bonus for those who want to receive special label discounts and packaging promotions from Lightning Labels, all those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013 - done by signing up for the Lightning Labels mailing list - will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of one of the 50 states or Washington, D.C. Additional terms and conditions apply. See the rules for details.
About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.
