Newport Beach, California (PRWEB) April 28, 2013
Vestiage, Inc., a publicly traded anti-aging lifestyle company focused on science-based research and development, sales and marketing of premium-branded, highly effective anti-aging cosmeceuticals and nutraceuticals, announced today that it has launched a website for its over-40, female-focused nutraceutical brand, Monterey Bay Nutraceuticals. Pre-orders for the product are being accepted on the site.
Scott Kimball, CEO of Vestiage stated, "This is a revolutionary line of nutraceuticals that are focused on the most important "in demand" issues of our specific consumer and clientele, the premium and prestige woman over 40. These concerns are skin elasticity, skin moisturization, antioxidant protection, UV ray protection, weight management, enhanced and sustained energy levels, providing a calm mood and sense of wellbeing during menopause, supporting more restful sleep, reducing the production of cortisol, reducing body fat. We named them precisely to tell peole what they do: Calm and Collected, Trim and Energized, and SuperSoftSkin! The elegant and potent formulations, the delivery mechanism, the patented ingredients and sourcing, the packaging, the messaging have all been very carefully tested and accomplished in conjunction with "blue-chip" partners like Robinson Pharma and Nutragenesis. We could not be more pleased with the results."
The Monterey Bay Nutraceuticals brand was conceived by Vestiage Founder Kimball while walking the beach in Monterey Bay. This led to meetings with Moss Landing Marine Laboratories, Robinson Pharma, Nutragenesis and research sponsored by Vestiage, Inc. (the owner of Monterey Bay Nutraceuticals) into the latest marine and botanical science and advances. The research discovered patented ingredients and Vestiage created a formulation philosophy for Monterey Bay Nutraceuticals, driven by the consumers' demand for multifunctional pills (fewer pills in the regimen), stronger and more effective ingredient profiles, and fast acting and enhanced bioavailable ingredient delivery mechanisms.
Kimball stated, "Most breakthrough science occurs with radically simple and elegant solutions. What our industry has done, incorrectly in my opinion, is try to put as many ingredients as possible into a pill, thinking that more ingredients sell better to the consumer. While that might be true to a degree, I believe that it is a mass consumer 'trick' if you will, and that our consumer is very discerning, highly informed, demands efficacy, and is willing to pay for it. Our belief system is that an elegantly simple, pure, potent soft gel with the proper amount of ingredients that coincide with the research and clinical studies, will work better and faster. Results will be truly felt by the consumer."
In the creation of the formulas for Monterey Bay Nutraceuticals, Kimball directed the laboratory to "forget the cost" and create a "dream" set of products that they have always dreamed of seeing on the market, that they would be in love with, that they themselves would use and have thier families use.
"The scientists kept asking us about the costs," said Garrett Heiser, Vice President of Operations. "We had to remind them that cost was not a conversation we were going to have. We guided them to the human performance results we wanted to achieve and told them to choose the best ingredients, from the best sources, and make sure that the potency in our soft gels matched the clinical research studies, so that our consumers would see and feel results. This is not normal for the industry. Normally, a manufacturer starts with the retail price and works backwards to the cost of the ingredients. We turned the normal way of formulating upside down - making it consumer-driven and efficacy-driven - not marketing or cost driven. This may sound idealistic, but it is why we can be passionate about what we do, what we create here. This isn't about becoming the number one selling brand in the world. It's about becoming the most effective brand in the world for our specific consumer."
About Monterey Bay Nutraceuticals
Monterey Bay Nutraceuticals is a Vestiage brand. Vestiage is a publicly traded anti-aging lifestyle company offering premium-branded, science-based cosmeceuticals and nutraceuticals. Vestiage is focused on the use of human stem cell, marine/ocean, and cutting edge botanically based science and ingredients to produce highly potent, elegantly formulated, effective products with clinically proven ingredients. Using high potency and novel ingredient combinations, Vestiage creates and distributes cosmeceuticals such as Reluma (http://www.RelumaSkinCare.com) and multifunctional nutraceuticals through Monterey Bay Nutraceuticals (http://www.MontereyBayNutra.com). Vestiage brands address the top in demand anti-aging consumer concerns. Vestiage research is focused on longevity and human performance science that covers both the cognitive and physical realms. As clinical results validate discoveries, Vestiage intends to apply new potential ingredients or ingredient formulations and combinations to its anti-aging products across its brands. To learn more, visit the Company website, http://www.VestiageInc.com.
