Trajectory's campaign to announce the evolution of The Reading Hospital to Reading Health System is featured in the latest edition of MHT Magazine.
Flowing from the organization's new brand tagline of Advancing Health. Transforming Lives, the Brand Champions campaign features internal team members as the genuine voice of the health system
National branding and marketing agency Trajectory was honored with a gold medal at the 2013 Aster Awards for its Brand Champions campaign celebrating the benefits to communities of the rebranding of The Reading Hospital to Reading Health System. The campaign is also featured in the latest edition of Marketing Healthcare Today Magazine.
The healthcare marketing campaign includes television, print advertising, out-of-home (billboard and mall), online rich media, cinema advertising, and radio sponsorships using a call-to-action and QR codes that drive audiences to a custom, mobile responsive microsite developed exclusively for the re-branding. The external campaign was preceded by a system-wide internal launch also orchestrated and implemented by a combined Trajectory/Reading Health System team.
Ann Valuch, Director of Marketing at Reading Health System, states, "We are so excited to receive this top award. The evolution to Reading Health System marks an important milestone in our 146 year history and this honor will continue to energize our entire organization and patients as we continue to advance the health and wellness of our community, adds Randi Brody, Trajectory EVP and Partner. We're so honored to share this prestigious award with Reading Health System. This healthcare marketing campaign really showcases this outstanding health systems dedication to the communities they serve, ensuring patients thrive now and into the future.
About Reading Health System
Reading Health System is a not-for-profit regional health system serving Berks County, PA and the surrounding communities. It consists of Reading Hospital, Reading Health Rehabilitation Hospital, Reading Health Physician Network, Reading Health QuickCare, and The Reading Hospital SurgiCenter at Spring Ridge. Reading Health System is Berks Countys largest employer with over 7,300 team members and 1,000 physicians and providers across 63 locations
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