DietAssist responds to a new study that shows eating sweets regularly doesn't make you more likely to be fat or develop heart disease.

(PRWEB UK) 28 May 2013

Study published in the Nutrition journal supported by The National Confectioners Association found that those who enjoyed sweet treats every other day were not at higher risk of disease.

These new findings are not a signal that it's okay to eat chocolate and sweets in huge quantities. What the study shows is that 'a little of what you fancy' wont make people obese or at risk of a heart attack. The keyword is 'little', a small 100g bar of chocolate contains over 500 calories and 57g sugar.

A study of more than 5,000 Americans found no link between poor health and eating sweets regularly and by regularly they mean some sweets every other day.

Obviously eating a few sweets every other day is not a problem as the study shows. However, for those eating a packet or two a day or perhaps a couple of bars of chocolate a day, it would make sense to reduce this if they want to lose weight.

Paul Howard, co-creator of the DietAssist programme, said "It's plain common sense that a few sweets every other day is not going to be a problem, the same as a small piece of cake a couple of times a week isn't. But to achieve and maintain weight loss there has to be a shift in the desire for these types of food, and of course the more often you eat them, the more you want them.

"People on the DietAssist programme simply find the desire for sweets and chocolate is turned down and therefore much easier to resist. If you don't desire something, as a rule you won't eat it, even if it's offered to you. This in itself is a powerful change for most people and it helps them reduce their calorie intake in a very simple fashion."

The DietAssist programme is the result of over 20 years experience of helping people to lose weight effectively, and uses the latest psychological techniques to avoid the self sabotage and demotivation that dieters commonly experience.

The DietAssist programme helps dieters strengthen their motivation and resolve, and creates the optimum psychological state for success. It is designed to work alongside any weight loss programme or sensible eating plan.

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