DietAssist responds to news that sugary soft drinks should carry cigarette-style health warnings

London. UK (PRWEB UK) 8 May 2013

A major study by Imperial College London found the risk of type 2 diabetes rose by 22 per cent for every 12oz serving of sugar-sweetened drink consumed per day.

12oz is the amount served in a typical can of soft drink.

Professor Nick Wareham, leader of the Imperial team, said: 'Labels on sugar-sweetened beverages should be explicit about how much sugar they contain and should say that we should limit consumption as part of a healthy diet.'

Soft drinks have previously been linked with weight gain and obesity a well-known trigger for type 2 diabetes but researchers say the effect goes beyond body weight and may be caused by an increase in insulin resistance.

Other research has shown that sugary drinks can damage the liver and kidneys and are linked to the risk of developing cancer or dementia.

There are growing concerns that fizzy drinks and sweet juices could be more dangerous for health than previously thought.

Paul Howard, from DietAssist, said As human beings, we are programmed to like sweet things, and the availability of sugar in our food is very concerning."

"We support calls for clearer labeling so that people can make an informed choice, especially for the so called sports or healthy drinks.

After all, whilst its true that a typical can of cola contains around 8 teaspoons of sugar, so does a glass of supposedly healthy fruit smoothie.

At DietAssist, we teach people on how to lose weight by overcoming their sugar cravings so that they can take control and regulate their intake more easily.

The DietAssist programme is the result of over 20 years experience of helping people to lose weight effectively, and uses the latest psychological techniques to avoid the self sabotage and demotivation that dieters commonly experience.

The DietAssist programme helps dieters strengthen their motivation and resolve, and creates the optimum psychological state for success. It is designed to work alongside any weight loss programme or sensible eating plan.

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