Monday, June 17, 2013

Desire for Flawless and Light-Colored Skin Drives the Skin Lighteners Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) May 22, 2013

Follow us on LinkedIn Skin whitening products represents one of the rapidly growing segments in the global beauty industry. With the concept of beauty in the 21st century revolving around a flawless and fair complexion, there is rising discrimination based on skin color, also known as Colourism. The scenario generates opportunities for products that capitalize on skin color discrimination such as skin whitening products, especially in regions like Asia, South America and Africa. The desire for fair and white skin is rooted in the culture and traditions of these countries and obsession for fair skin can be traced to almost all sections of the society. Although skin-whitening products were initially aimed at facial care, the trend has changed with companies offering products for overall skincare. Presently, the market comprises products that lighten skin on the face, armpits and feet. Also, the market is emerging from its traditional stronghold of womens into the mens segment. With personal grooming gaining significance among men, demand for male skin brightening and lightening products is on the rise, particularly in Asia.


Growth in the market is forecast to be driven by strong demand in Asia-Pacific. Popularity of skin whiteners is growing in Asia, particularly in India, Japan, and China, where fair skin is associated with youth, beauty, and prosperity. The market is also witnessing robust demand from Middle East. Strong economic growth, rising standards of living, expanding base of middle class population, increased per capita spends on beauty and wellness products, and growing discrimination based on color or skin tone are key factors driving growth in these regions.

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