Journey Bar shook up the bar aisle in 2012 when it broke away from the typical sweet nutrition bar flavors and launched its line savory flavored bars in the US. Now, Journey Bar is excited to debut their savory nutrition bars in the UK through their partnership with TMC Ventures Inc. and UK online retailer and wholesaler, Massive Nutrition Ltd. See http://www.journeybar.co.uk
We created Journey Bar because we were tired of all the sugar-laden bars on the market and wanted real food flavored bars that were lower-sugar. Lower in sugar means most of the calories in a Journey Bar are coming from whole grains and nuts, which gives you steady energy. Our bars have been specifically created with the outdoor enthusiast and active consumer in mind, so were thrilled to be working with TMC Ventures and Massive Nutrition to debut our savory bars in the UK. said Chris Kerslake, CEO of Journey Bar.
Why the world is ready for savory bars
Studies, including Mintels 2012 Nutrition Bar Report, show that consumers are getting tired of the same old bar flavors. Additionally, health articles are highlighting the fact that many sweet bars have similar sugar levels to candy bars. Although the industry is shifting towards offering more and more flavor variety, the flavors are all still sweet. Journey Bar not only offers savory flavors that gives consumers the unique variety they are craving (as mentioned in Mintels bar report), but they also provide a lower sugar option to typical sugar-laden bars.
Why Journey Bars are healthy
Each Journey Bar is packed with almonds and a healthy blend of whole grains, including super foods like quinoa and amaranth, both ancient grains known to be high in protein and other nutrients. And with more calories coming from whole grains and almonds (instead of the loads of sugar found in typical sweet bars) Journey Bars provide steady energy that lasts! Consumers will feel fuller for a longer period of time since whole grains and nuts take longer to digest than sugar. And unlike other sweet bars, Journey Bars savory flavors are created with real herbs and spices, which are filled with vitamins and minerals. Journey Bars are also gluten-free, soy-free, vegan, and gmo-free.
Journey Bars new line-up (MSRP
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