Global Food Industry Survey 20132014 - Market Trends, Marketing Spend and Sales Strategies in the Global Food Industry

Rockville, MD (PRWEB) June 11, 2013

Global Food Industry Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies In The Global Food Industry

The global food manufacturers industry has reason to be optimistic, according to new research released by Canadean, with investments and advancement in technology, and a growing awareness among consumers with regard to healthy food consumption fostering confidence in growth: respectively, 68% and 49% of food manufacturer and supplier respondents from across the industry in its Global Food Industry Survey 2013-2014 are optimistic that revenue growth in 2013 will surpass that of 2012.

Uniquely positioned to provide compelling, actionable market intelligence thanks to its exclusive panel of leading industry executives, Canadean is able to combine research on general industry drivers with experts attitudes and behaviours, making its Global Food Industry Survey 2013-2014 required reading for those serious about reacting to market trends and capitalising on opportunities in the global food industry.

The report includes analysis of companies marketing and sales strategies, business planning practices, and advertising budgets, in addition to future growth prospects and business priorities.

Some key insights include:

-The top priorities for the global food manufacturers industry in 2013 are: the addition of new products and services, improving operational efficiency, and expanding into emerging markets.

-Industry executives expect increased levels of consolidation, with the majority of buyer and supplier respondents each anticipating either an increase or significant increase in mergers and acquisition activity in 2013.

-Supplier respondents project at least some increase in capital expenditure on new product development and sustainable or green initiatives.

-The highest percentage of respondents expect their headcount to increase steadily in 2013, by up to 2% of their current workforce.

Global Food Industry Survey 20132014 - Market Trends, Marketing Spend and Sales Strategies in the Global Food Industry - Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Executive Summary

2.1.1 Overall respondents from the global food manufacturers industry are more optimistic about revenue growth in 2013

2.1.2 Mergers and acquisitions in the global food industry expected to increase in 2013

2.1.3 China, India and Brazil are the most important emerging markets in the global food industry to offer growth in 2013

2.1.4 Pressure on margins, customer price sensitivity and volatility and increase in input costs remain leading concerns for the global food industry in 2013

2.1.5 Average annual marketing budget of suppliers is expected to increase

2.1.6 Corporate and brand websites, email and newsletters, and online content sites and portals are to dominate future investment

2.1.7 Customer retention, brand building or awareness, and customer acquisition dominate the key marketing aims of suppliers for 20132014

2.1.8 Strategic and tactical consulting, low cost, and ability to customize and target ad delivery are the three leading critical success factors for suppliers in 2013

3 Global Food Industry Dynamics

3.1 Revenue Growth Projections in the Global Food Manufacturers Industry

3.1.1 Revenue growth projections comparison between food manufacturers and suppliers

3.1.2 Revenue growth projections by food manufacturers

3.1.3 Revenue growth projections by suppliers

3.1.4 Revenue growth projections by region

3.1.5 Revenue growth projections by company turnover

3.1.6 Revenue growth projections by senior level respondents

3.2 Future Developments in Business Structure in the Global Food Manufacturers Industry

3.2.1 Future developments in business structure by food manufacturers

3.2.2 Future developments in business structure by suppliers

3.2.3 Future developments in business structure by region

3.2.4 Future developments in business structure by company turnover

3.2.5 Future developments in business structure by senior level respondents

3.3 Merger and Acquisition Activity Projections in the Global Food Manufacturers Industry

3.3.1 M&A activity projections - comparison between food manufacturer and supplier responses

3.3.2 Merger and acquisition activity projections by food manufacturers

3.3.3 Merger and acquisition activity projections by suppliers

3.3.4 Merger and acquisition activity projections by region

3.3.5 Merger and acquisition activity projections by company turnover

3.4 Capital Expenditure Forecast - Global Food Manufacturers Industry

3.4.1 Forecast of capital expenditure by food manufacturers

3.4.2 Forecast of capital expenditure by suppliers

3.4.3 Forecast of capital expenditure by region

3.4.4 Forecast of capital expenditure by company turnover

3.5 Planned Change in Staff Recruitment in the Global Food Manufacturers Industry

3.5.1 Planned change in staff recruitment by food manufacturers

3.5.2 Planned change in staff recruitment by suppliers

3.5.3 Planned change in staff recruitment by region

3.5.4 Planned change in staff recruitment by company turnover

4 Global Food Manufacturers Industry Market Growth Outlook

4.1 Global Food Manufacturers Industry - Demand in Emerging Markets

4.1.1 Demand in emerging markets by food manufacturers

4.1.2 Demand in emerging markets by suppliers

4.1.3 Demand in emerging markets by region

4.1.4 Demand in emerging markets by company turnover

4.1.5 Important factors to target emerging markets

4.2 Global Food Manufacturers Industry - Growth Expectations in Developed Markets

4.2.1 Growth expectations in developed markets by food manufacturers

4.2.2 Growth expectations in developed markets by suppliers

4.2.3 Growth expectations in developed markets by region

4.2.4 Growth expectations in developed markets by company turnover

5 Threats and Opportunities for the Global Food Industry

5.1 Global Food Manufacturers Industry - Leading Business Concerns for 2013

5.1.1 Leading business concerns by food manufacturers

5.1.2 Leading business concerns by suppliers

5.1.3 Leading business concerns in 2013 by region

5.1.4 Leading business concerns in 2013 by company turnover

5.2 Key Consumer Trends Projected to Shape the Food Manufacturers Industry in 2013

5.2.1 Key consumer trends for food manufacturers

5.2.2 Key consumer trends for food manufacturers industry by suppliers

5.2.3 Key consumer trends for food industry by region

5.2.4 Key consumer trends for food and industry by company turnover

5.2.5 Leading strategies to combat volatility in input costs

5.3 Global Food Manufacturers Industry - Key Supplier Actions to Secure Business

5.3.1 Actions to maintain and secure business food manufacturers

5.3.2 Actions to maintain and secure buyer business by region

5.3.3 Actions to maintain and secure buyer business by company turnover

6 Global Food Industry - Supplier Marketing Spend Activity

6.1 Annual Marketing Budgets - Global Food Industry Suppliers

6.1.1 Annual marketing budgets by region

6.1.2 Annual

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