Sarasota, FL (PRWEB) April 03, 2013
Guest request communication cards, a service providing frequently forgotten items, new healthy, balanced menu offerings and upgraded bath amenities are a sampling of the new features available at Hyatt Regency Sarasota as a result of its effort to listen more to guests and provide an experience tailored to their individual preferences.
Each of the new enhancements offered at Hyatt Regency Sarasota are based on insights from female travelers collected as part of the most extensive guest listening exercise in Hyatts history. The launch of these new amenities and services marks the first milestone in Hyatts evolution of hospitality, which includes changing the conversation with hotel guests, unleashing a spirit of innovation, and perfecting new concepts through rigorous research and in-hotel testing.
Listening to Female Travelers
Hyatt began its efforts to evolve the guest experience with an intensive 18-month effort that included more than 40 facilitated group discussions around the world. Because women are such a critical segment of travelers, Hyatt focused its efforts on creating solutions to the issues that many women face on the road. While each feature was driven by insights from women travelers, Hyatt believes all guests can appreciate these new enhancements.
We have been reading and analyzing guest surveys for many years, but the new research and our new way of listening to guests is leading to more impactful findings, said Bruce McDonald, General Manager. These enhancements are the first step in our journey to evolve the guest experience as we listen in a more meaningful way, and our associates are excited and proud to be a part of it.
The research conducted by Hyatt showed that women want:
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