Resolve to Get Clearer Skin in the New Year-- Tips From the Paula's Choice Research Team

Seattle, Washington (PRWEB) December 21, 2012

Let 2013 be a year where skin is beautiful and clearbecause, while its frustrating, it is true: Acne can strike at any age and at any time. Whether its during the teen years or in the middle of menopause, acne affects up to 95% of the population at various stages of life. It's a struggle that the Paulas Choice Research Team, writers of the best-selling book, Dont Go to the Cosmetics Counter Without Me, know all too well.

Through their investigative work evaluating and reviewing all kinds of skin-care products, as well as published research on acne and its treatments, they developed this essential guide to having clear skin at any age.

The Paula's Choice Research Team Reveals Their Skin Care Tips to Help Pregnant Women Get That "Pregnancy Glow"

Seattle, (PRWEB) December 26, 2012

A pregnancy glow can be one of the beautiful side effects of being an expectant mother, but pregnancy also can bring on unwanted changes to skin no one would call glowing. Acne, rosacea, skin discolorations, and sensitivity are among the most common (and frustrating) skin issues that can creep up during pregnancy. It can be extremely difficult for expectant mothers to figure out which treatments work best and are also safe for their baby so they can regain the luminescent skin they want.

The Paulas Choice Research Team is the resourceful and dynamic group behind CosmeticsCop.com and the current best-selling book, Dont Go to the Cosmetics Counter Without Me. They are recognized for their straightforward fact-finding information about which skin-care products are effective AND safe to use and which ones arent. Through their exhaustive research and interviews with the nations top dermatologists, they came up with the following guidelines for safely battling pregnancys toughest skin-care woes to reveal that beautiful, new mommy glow.

Fighting acne during pregnancy:

Paula Begoun and The Paula's Choice Research Team Have Four Easy Ways Women Can Update Their Look in 2013

Seattle, Washington (PRWEB) December 27, 2012

The beginning of the New Year is an exciting time for setting personal goals, whether its weight loss, financial targets, or volunteering more around the community. No matter what the New Years resolution may be, when a woman feels good about their appearance, it helps them put their best foot forward. Here are four easy, but truly effective, ways women can update their look and be more confident in 2013.

1. Play Up Lashes

Sometimes there isn't enough time to apply a perfectly blended set of eyeshadows in the morning. Instead, focus on emphasizing lashes with a great mascara and sweep a thin or smudged liner across the lids for a sophisticated, beautiful look.

This classic look is universally flattering and a chic way to emphasize the eyes in no time flat. To take it a step further, groom and enhance the brows following this step-by-step guide.

How to pull it off: Paulas Choice Illicit Lash Maximum Impact Mascara ($ 10.95), Physicians Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum ($ 10.95), and Paula's Choice Browlistic Long-Wearing Precision Brow Color ($ 9.95).

2. Add a Touch of Radiance to The Complexion

Adding an illuminating effect to the face creates a healthy, warm glow and more youthful appearance. Highlight features such as the cheekbones, inner corner of the eyes, bridge of the nose or brow bone by applying a small amount of illuminator and gently sweeping it out to blend in with the rest of the skin, making sure there are no harsh edges.

Beware: Too much shine can make skin look greasy, and products with overt sparkle or glitter look more tacky than classy.

Fail-proof skin illuminators: Avon Mark Get Bright Hook Up Highlighter ($ 6), Paulas Choice RESIST Cellular Defense Daily Moisturizer with SPF 25 & Antioxidants ($ 24.95), or Yves Saint Laurent Teint Parfait Complexion Enhancer ($ 42).

3. Experiment with Lip Color

Consider breaking out of the comfort zone and adding a pop of color to the lips. This is one of the simplest ways to transform a look and it doesnt add any extra time to a makeup routine.

In a rut with pale pinks and nudes? See what a raspberry shade can do. Tired of the same classic red? Experiment with a coral or pinkish mauve color. Not every lipstick color under the rainbow is going to be suitablethe key is to try several and see what works.

Lip color collections with gorgeous shade options: Paulas Choice Perfect Shine Hydrating Lip Gloss ($ 9.95), Giorgio Armani Rouge DArmani Lipstick ($ 30), and Mary Kay Creme Lipstick ($ 13).

4. Schedule a Professional Hair Consultation

Most salons offer a free hair consultation prior to scheduling an appointment, which is a great way to find out what the pros think, without the pressure of doing it right then and there. Well-trained stylists take several factors into consideration, such as face shape, eye color, skin tone, the way your hair parts, personal skill level when it comes to styling, and so on. Its perfectly fine to think about it for a couple days before booking an appointment. Click here for more hair-care advice.

For more ideas to revamp your look, check out these makeup tutorials.

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Led by best-selling author and beauty expert Paula Begoun, the Paulas Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Dont Go to the Cosmetics Counter Without Me, and online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paulas Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body, and hair-care products, beauty tools, and accessories. All products are fragrance-free, cruelty free, and environmentally friendly, and they perform beautifully without false promises.

Beauty Expert Paula Begoun and the Paula's Choice Research Team Share Tips on How Women Can Give Their Skin More Antioxidants for a Youthful Glow

Seattle, Washington (PRWEB) December 28, 2012

Antioxidants are an absolute must for radiant, smooth, younger looking skin. Whether part of a well balanced diet or applied topically, antioxidants can help the complexion. Internationally known beauty expert Paula Begoun and her Paulas Choice Research Team share tips on how women can give their skin more antioxidantswithout spending a lot of money.

A key tip: Dont focus on one miracle antioxidant touted by a cosmetics company. There are so many great antioxidants, and when used in combination they help skin look and act younger, while also repairing damage. Just like a diet, eating one food with antioxidants, like grapes or spinach, wont keep the body healthy and young. Likewise for skin care, when women get caught up in the search for the best antioxidants, it almost certainly guarantees they wont end up using the best products. With this in mind, here are five easy ways to add more antioxidants to any skin-care routine:

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Cosmetics Cop Paula Begoun and the Paula's Choice Team Share Tips on Cool Ways to Wear Green

Seattle, Washington (PRWEB) March 11, 2013

Kermit the Frogs famous song Its Not Easy Being Green could very well have been about the fashion faux pas of wearing vibrant green eye makeup. Any vivid eyeshadow color, from blue to red, can be a problem when not applied in a flattering way, but green is especially difficult to wear in a way that doesnt end up looking cartoonish. Yet, when worn correctly, green can look inspired and beautiful. With Saint Patricks Day right around the corner, and this months big screen return of the Emerald City in Oz the Great and Powerful, its time for some expert tips on subtle (and fun) ways to go green.

Cosmetics Cop Paula Begoun and her team, authors of the best-selling book "Dont Go to the Cosmetics Counter Without Me," explain how to wear a color most people dont think they can pull off.

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Paula's Choice Announces Its Certification in the Leaping Bunny Program

Seattle, Washington (PRWEB) April 04, 2013

Many people welcome the arrival of spring and the month of April with pastel colors of pink, blue, and yellow; although, animal lovers everywhere are celebrating with orange. Why? Because orange is the color of Prevention of Cruelty to Animals Month. Every April, the American Society for the Prevention of Cruelty to Animals hosts an awareness campaign designed to help end the inhumane treatment of animals in all aspects including animal testing on beauty products.

Seattle-based cosmetics company Paulas Choice LLC, has been cruelty-free for 17 years - and this month is proud to announce it will be wearing orange in a big way as the newest, certified member of the Leaping Bunny Program. Companies certified through the Leaping Bunny Program have made a voluntary pledge to eliminate animal testing from all stages of product development.

To celebrate this important milestone, Paulas Choice is holding We Love Our Animals Photo Contest on its Facebook page. To enter, all someone has to do is post their favorite animal or pet photo along with a comment about why they believe beauty products should never be tested on animals. Each week, one photo will win a $ 100 Paula's Choice gift certificate. In the final week of the 4-week contest, a grand-prize winner will win a years supply of Paulas Choice skin-care products of their choice. Even better, if people want to shop Paulas Choice after entering the contest, the company will donate 5% of their purchase to the Johns Hopkins University Center for Alternatives to Animal Testing.

The requirements for the Leaping Bunny Certification include a promise to eliminate animal testing not only from the company, but also from their ingredient suppliers. The result is a product guaranteed to be 100% free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis. The program is administered by a coalition of animal rights organizations, including the Humane Society of the United States and the National Anti-Vivisection Society.

Paulas Choice namesake founder Paula Begoun states, All of us are thrilled to have this certification as definitive proof of our commitment to not test on animals. Our pet friendly office with 15 dogs is proud of us, too.

To find out more about Paulas Choice and its pledge to helping people find the best products for their skin, visit http://www.paulaschoice.com. More information on the Leaping Bunny Program can be found at: http://leapingbunny.org/.

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Led by best-selling author and beauty expert Paula Begoun, the Paulas Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Dont Go to the Cosmetics Counter Without Me as well as online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paulas Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body and hair-care products, beauty tools, and accessories. All products are fragrance-free, cruelty free, and environmentally friendly.