Paula Begoun and The Paula's Choice Research Team Have Four Easy Ways Women Can Update Their Look in 2013

Seattle, Washington (PRWEB) December 27, 2012

The beginning of the New Year is an exciting time for setting personal goals, whether its weight loss, financial targets, or volunteering more around the community. No matter what the New Years resolution may be, when a woman feels good about their appearance, it helps them put their best foot forward. Here are four easy, but truly effective, ways women can update their look and be more confident in 2013.

1. Play Up Lashes

Sometimes there isn't enough time to apply a perfectly blended set of eyeshadows in the morning. Instead, focus on emphasizing lashes with a great mascara and sweep a thin or smudged liner across the lids for a sophisticated, beautiful look.

This classic look is universally flattering and a chic way to emphasize the eyes in no time flat. To take it a step further, groom and enhance the brows following this step-by-step guide.

How to pull it off: Paulas Choice Illicit Lash Maximum Impact Mascara ($ 10.95), Physicians Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum ($ 10.95), and Paula's Choice Browlistic Long-Wearing Precision Brow Color ($ 9.95).

2. Add a Touch of Radiance to The Complexion

Adding an illuminating effect to the face creates a healthy, warm glow and more youthful appearance. Highlight features such as the cheekbones, inner corner of the eyes, bridge of the nose or brow bone by applying a small amount of illuminator and gently sweeping it out to blend in with the rest of the skin, making sure there are no harsh edges.

Beware: Too much shine can make skin look greasy, and products with overt sparkle or glitter look more tacky than classy.

Fail-proof skin illuminators: Avon Mark Get Bright Hook Up Highlighter ($ 6), Paulas Choice RESIST Cellular Defense Daily Moisturizer with SPF 25 & Antioxidants ($ 24.95), or Yves Saint Laurent Teint Parfait Complexion Enhancer ($ 42).

3. Experiment with Lip Color

Consider breaking out of the comfort zone and adding a pop of color to the lips. This is one of the simplest ways to transform a look and it doesnt add any extra time to a makeup routine.

In a rut with pale pinks and nudes? See what a raspberry shade can do. Tired of the same classic red? Experiment with a coral or pinkish mauve color. Not every lipstick color under the rainbow is going to be suitablethe key is to try several and see what works.

Lip color collections with gorgeous shade options: Paulas Choice Perfect Shine Hydrating Lip Gloss ($ 9.95), Giorgio Armani Rouge DArmani Lipstick ($ 30), and Mary Kay Creme Lipstick ($ 13).

4. Schedule a Professional Hair Consultation

Most salons offer a free hair consultation prior to scheduling an appointment, which is a great way to find out what the pros think, without the pressure of doing it right then and there. Well-trained stylists take several factors into consideration, such as face shape, eye color, skin tone, the way your hair parts, personal skill level when it comes to styling, and so on. Its perfectly fine to think about it for a couple days before booking an appointment. Click here for more hair-care advice.

For more ideas to revamp your look, check out these makeup tutorials.

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Led by best-selling author and beauty expert Paula Begoun, the Paulas Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Dont Go to the Cosmetics Counter Without Me, and online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paulas Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body, and hair-care products, beauty tools, and accessories. All products are fragrance-free, cruelty free, and environmentally friendly, and they perform beautifully without false promises.

Beauty Expert Paula Begoun and the Paula's Choice Research Team Share Tips on How Women Can Give Their Skin More Antioxidants for a Youthful Glow

Seattle, Washington (PRWEB) December 28, 2012

Antioxidants are an absolute must for radiant, smooth, younger looking skin. Whether part of a well balanced diet or applied topically, antioxidants can help the complexion. Internationally known beauty expert Paula Begoun and her Paulas Choice Research Team share tips on how women can give their skin more antioxidantswithout spending a lot of money.

A key tip: Dont focus on one miracle antioxidant touted by a cosmetics company. There are so many great antioxidants, and when used in combination they help skin look and act younger, while also repairing damage. Just like a diet, eating one food with antioxidants, like grapes or spinach, wont keep the body healthy and young. Likewise for skin care, when women get caught up in the search for the best antioxidants, it almost certainly guarantees they wont end up using the best products. With this in mind, here are five easy ways to add more antioxidants to any skin-care routine:

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Cosmetics Cop Paula Begoun and the Paula's Choice Team Share Tips on Cool Ways to Wear Green

Seattle, Washington (PRWEB) March 11, 2013

Kermit the Frogs famous song Its Not Easy Being Green could very well have been about the fashion faux pas of wearing vibrant green eye makeup. Any vivid eyeshadow color, from blue to red, can be a problem when not applied in a flattering way, but green is especially difficult to wear in a way that doesnt end up looking cartoonish. Yet, when worn correctly, green can look inspired and beautiful. With Saint Patricks Day right around the corner, and this months big screen return of the Emerald City in Oz the Great and Powerful, its time for some expert tips on subtle (and fun) ways to go green.

Cosmetics Cop Paula Begoun and her team, authors of the best-selling book "Dont Go to the Cosmetics Counter Without Me," explain how to wear a color most people dont think they can pull off.

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Look Beautiful at Any Age -- Tips from Cosmetics Cop Paula Begoun

Seattle, Washington (PRWEB) May 01, 2013

Take a look at most makeup ads or fashion magazine covers, and its blatantly obvious that teens or 20-somethings are consistently on display as the standard of beauty (and even these young models are photo shopped to look more perfect).

Despite what fashion magazines showcase, the fact is looking beautiful doesnt have an age limit. One of the keys to getting gorgeous at any age is learning how to adapt makeup looks as the years go by and thats where Cosmetics Cop Paula Begoun and the Paulas Choice Research Team can help.

20s: The most important way to stay beautiful through the years is to use a sunscreen of SPF 15 or higher every day, rain or shine. If this doesnt happen from the start, skin will age and look unattractive a lot sooner than it should. The sooner this habit starts the better.

As far as makeup goes, this is the time to experiment with different colors and textures to see which work best. Emphasize eyes with smoky colors, and let youthful skin shine through while evening out its tone with a tinted moisturizer or BB cream instead of a heavier foundation. Revlons PhotoReady BB Cream Skin Perfector SPF 30 ($ 8.99) perfectly fits both the need for a sunscreen and subtle coverage.

30s: Many ladies have settled into their professional lives by this time and adopt a more polished look to reflect this. Its best to steer away from ultra-bright colors and seek out more neutral tones when it comes to eye makeup to keep eyes looking fresh. Those late nights up on the job or at home with kids can take a toll on eyes, too, so invest in a good concealer to brighten up the area. Some of the best concealers in every price range can be found here.

Worried about getting out the door without makeup? All thats needed is tinted moisturizer with sunscreen or a BB cream, concealer, a pop of soft pink or rose blush (or bronzing powder), tinted lip balm, and a couple coats of mascaraand all this can be applied in less than five minutes.

40s: By the time we reach our 40s, signs of aging on our faces are more apparent, including around the lips. Lips generally tend to get thinner with age, with fine lines appearing around the mouth. Prevent lip color from bleeding by using a lip liner, and moisturize lips (while providing a slight illusion of fullness) with a hydrating cream lipstick like Rimmels Lasting Finish Lipstick ($ 4.95). Consider switching from tinted moisturizer to foundation, as the latter provides more coverage to smooth out skin discolorations. There are dozens of excellent options that dont look mask-like or exaggerate wrinkles.

50s & Beyond: Avoid heavy powder products, as these tend to emphasize lines all over the face. Going lighter on eye makeup or not wearing anything except mascara will keep eyes looking younger and soft, instead of heavily made up and overdone. If eye shadow is a must, choose matte shades that wont highlight wrinkles, and partner this with a soft eyeliner to keep eyes noticeable.

As we age, we also tend to lose some of the natural color in our cheeks, so dont go without blush. Apply a rose or peach color on the apples of cheeks (the area where most people naturally blush) to add a youthful glow that will brighten up the entire face. Creamy or soft matte lipsticks can be stunning, but avoid lip gloss as it easily travels into lines around the mouth.

For more of our top makeup tips, visit the Makeup Tips section of CosmeticsCop.com.

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Led by best-selling author and beauty expert Paula Begoun, the Paulas Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Dont Go to the Cosmetics Counter Without Me as well as online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paulas Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body and hair-care products, beauty tools, and accessories. All products are fragrance-free, cruelty free, and environmentally friendly.

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