Marketing Expert Says Seasonally Based Businesses Can Boost Sales by Using On-Hold Marketing to Manage Increased Call Flow, Reduce Hang Ups

Portage, Michigan (PRWEB) May 07, 2013

As the warm weather heats up, call volumes to seasonal businesses heat up, too. And when it does, says Julie Cook, CEO of Easy On Hold, those businesses should take advantage of the increased call volume by marketing to callers on hold with custom music and advertisements.

Businesses like vacation resorts, golf courses, RV dealers, outdoor attractions, landscaping, air conditioning and home repair services see an upswing in call volume during the spring and summer months. Its one of the best times to manage the increased hold time by introducing a custom on hold messaging program to close more sales. It really works, Cook say.

If your business generates most of its revenue in one or two seasons of the year, you must do everything you can to educate your callers on what you can do for them. Youll also improve the on hold experience, not to mention reducing hang ups, because youve improved the on hold experience, she adds. Strike while the weather is hot and youll see sales increase.

Cook says that silence on hold can cause hang ups or frustration because the caller perceives theyve been left unattended or forgotten. If you receive a barrage of interested callers all at once and put them on hold in silence, how many will still be there when you pick up the line again? The answer is, not many. In fact, an AT&T study showed that after 60 seconds of silence, most callers put on hold will hang up, and half of them will never call back, Cook says.

She says examples of on hold messaging content includes a sale or special offer, packages, financing deals, and tips and ideas for how to use your product and service. Think of the time-sensitive information that you know they need to know or want them to know; this information can programmed into the on hold player with start and end dates so your callers dont hear old information, Cook says. If your phone system only takes files, we can accommodate that, too.

Cook says that the goal is to think like your customers are thinking. Once school lets out for the summer, families are on the move, searching for new activities, exploring, needing service on their vehicles, or looking for an easy care hair style, Cook says. This seasonal upswing can be a perfect time to use your on hold messaging and music to create a mood, and keep your customers interested in what you have to offer.

Seasonal marketing boosts from well-written copy, combined with just the right style of licensed music, are what we do exceptionally well, Cook adds. Weve helped companies ranging from a local pool cleaning service to regional credit unions offering great summer rates on home remodeling loans, right up to working with prime vacation destinations and large cruise lines. Sure, managing the cash flow and hiring the right employees are vital aspects, but its also important for a seasonal business to take advantage of every affordable marketing option--like on hold messaging--to get the most out of their prime sales periods.

Cook adds, Tony Hsieh, the CEO of Zappos, says that the telephone is the best branding device out there, and he couldnt be more astute. I encourage all businesses, big and small, to follow Hsiehs lead by viewing your phone as an important asset to their marketing efforts. For as little as $ 39/month, you can have professional on hold messaging and music. What business can afford not to do it, at that rate?

Easy On Hold, http://www.easyonhold.com, created in 1997, provides professional telephone recordings, music and on hold message productions, auto attendant, IVR, voicemail greetings, and web audio to companies around the world.

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Increased Awareness Leads to Increasing Vitamin D Sales for Luxe BC

(PRWEB UK) 24 April 2013

Vitamin D is a much needed vitamin for the body and is an extremely important contributor to healthy mineralization and growth of bones. Vitamin D is naturally produced after exposure to ultraviolet light which is then converted to a hormone called calcitriol in the kidneys which is responsible for regulating calcium levels within the blood.

Pharmacies and online stores are stocking up on varieties of Vitamin D as the body can produce it by taking supplements in the form of capsules or liquids. Luxe BC is an online store which provides a selection of Vitamin D as they understand the importance of consuming it on a daily basis to ensure the body is healthy. Sales Manager, Adam Poules from Luxe BC states Awareness in the UK has increased but this information still needs to be given to mums who have small children. He then added: Over the years, there has been lots of media coverage on the importance about Vitamin D so people are becoming more educated on it.

Luxe BC has seen an increase in their sales for Vitamin D due to the media coverage surrounding maintaining healthy lifestyles which is why they offer such a selection to choose from. Poules added: Luxe BC offer a selection of Vitamin D in capsules, tablets and liquids so if people have a preference they will be sure to find it at Luxe BC and the stock is always fresh which ensures the longest shelf life on all products.

Many people did not realise the importance of Vitamin D in the past but now the media has started to state the important factors of Vitamin D; it has provoked more people to find ways to produce Vitamin D in their bodies. Even famous A-list celebrity actress, Jennifer Aniston, has brought attention to Vitamin D as she recently stated in an interview that she ensures she spends 20 minutes a day in the sun to produce the vitamin as part of her healthy lifestyle plan, and, Jennifer is constantly the picture of health which is inspiration to entice people to take Vitamin D every day.

There are many more benefits to Vitamin D which include; increasing life span, boosting immunity, helping to heal wounds and helping people sleep better. It can also help to prevent major disease, reduce depression and contribute towards weight loss.

The public can find a selection of healthy Vitamin D supplements at LUXE BC and they cater to special diets including; gluten free, kosher, sugar free, vegan, vegetarian and more.

Luxe BC Ltd was established in 2010 and their office is in West Yorkshire, United Kingdom. They are a fast growing online beauty company committed to bringing their customers high quality products.