Small Businesses Can Increase Sales This Super Bowl 47 with Mobile Websites Now Offered by Padebuen.com

New Orleans, LA (PRWEB) January 29, 2013

The San Francisco 49ers and Baltimore Ravens are now scheduled to play at Super Bowl XLVII in New Orleans, Lousiana on February 3, 2013. Mobile marketing is important during Super Bowl. Mobile technology is evolving at a great pace, with users looking for more smartphone-friendly sites when they go online. 2012 marked the release of popular smartphones like iPhone 5, iPad Mini, Galaxy S3, and Galaxy Note II. Padebuen Web services now offers its free mobile website mock-up for small businesses this Super Bowl season.

More information and video about websites that are optimized for smartphones available at http://padebuen.com/mobile-website-mock-up/.

Super Bowl Ad-related searches increased by 970% on tablets and 2700% on smartphones last year. 41% of all the ad-related searches came from smartphones (Source: googlemobileads.blogspot.com/2012/02/super-bowl-mvp-mobile-device-41-of.html). A study also found out that about 40% of smartphone and tablet owners use their smartphones while watching television (Source: blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/).

It is now important for local businesses to have their site smartphone-optimized. Savvy owners can improve their businesses and grab new customers by using mobile marketing.

People in New Orleans can witness first-hand the Super Bowl 47. Lots of tourists are also expected to arrive in New Orleans. People in San Francisco and Baltimore will also cheer for their own teams. Lots of businesses in New Orleans, San Francisco, Baltimore, and other cities will also take part of the football frenzy. Business owners in New Orleans, San Francisco, and Baltimore can take advantage of the football championship season by having their site optimized for smartphones by Padebuen.com.

Here are some industries that can benefit with smartphone-friendly sites from Padebuen during the football championship game:

1. Food Industry - restaurants, catering, bars, sports pubs, and food deliveries like pizza, etc

2. Personal Care - massage therapist, day spas, nail and wax salons, barber shops, hair salons, and laser hair removal

3. Automotive - oil change shops, tune-up centers, and tire stores

Other services that can benefit with having smartphone-friendly sites:

Health Care - optometrists, dentists, orthodontists, chiropractors, fertility specialists, and dermatologists
Home Services - carpet cleaners, pest control, maid services, landscapers, and insurance agents
24-hour/Emergency Services - plumbers, locksmiths, towing services, and computer repair specialists

Business owners can check if their sites are smartphone-ready through the new mobile site mock-up service by Padebuen Web Services. The new mock-up service will also show a better-looking site for mobile.

There are a number of other businesses that need mobile sites. People only need critical information about small businesses like the location, contact information, and hours of operation. Small businesses in New Orleans, Baltimore, San Francisco, and other cities can get free mobile website mock-ups which are now available at http://padebuen.com/mobile-website-mock-up.

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Marketing Expert Says Seasonally Based Businesses Can Boost Sales by Using On-Hold Marketing to Manage Increased Call Flow, Reduce Hang Ups

Portage, Michigan (PRWEB) May 07, 2013

As the warm weather heats up, call volumes to seasonal businesses heat up, too. And when it does, says Julie Cook, CEO of Easy On Hold, those businesses should take advantage of the increased call volume by marketing to callers on hold with custom music and advertisements.

Businesses like vacation resorts, golf courses, RV dealers, outdoor attractions, landscaping, air conditioning and home repair services see an upswing in call volume during the spring and summer months. Its one of the best times to manage the increased hold time by introducing a custom on hold messaging program to close more sales. It really works, Cook say.

If your business generates most of its revenue in one or two seasons of the year, you must do everything you can to educate your callers on what you can do for them. Youll also improve the on hold experience, not to mention reducing hang ups, because youve improved the on hold experience, she adds. Strike while the weather is hot and youll see sales increase.

Cook says that silence on hold can cause hang ups or frustration because the caller perceives theyve been left unattended or forgotten. If you receive a barrage of interested callers all at once and put them on hold in silence, how many will still be there when you pick up the line again? The answer is, not many. In fact, an AT&T study showed that after 60 seconds of silence, most callers put on hold will hang up, and half of them will never call back, Cook says.

She says examples of on hold messaging content includes a sale or special offer, packages, financing deals, and tips and ideas for how to use your product and service. Think of the time-sensitive information that you know they need to know or want them to know; this information can programmed into the on hold player with start and end dates so your callers dont hear old information, Cook says. If your phone system only takes files, we can accommodate that, too.

Cook says that the goal is to think like your customers are thinking. Once school lets out for the summer, families are on the move, searching for new activities, exploring, needing service on their vehicles, or looking for an easy care hair style, Cook says. This seasonal upswing can be a perfect time to use your on hold messaging and music to create a mood, and keep your customers interested in what you have to offer.

Seasonal marketing boosts from well-written copy, combined with just the right style of licensed music, are what we do exceptionally well, Cook adds. Weve helped companies ranging from a local pool cleaning service to regional credit unions offering great summer rates on home remodeling loans, right up to working with prime vacation destinations and large cruise lines. Sure, managing the cash flow and hiring the right employees are vital aspects, but its also important for a seasonal business to take advantage of every affordable marketing option--like on hold messaging--to get the most out of their prime sales periods.

Cook adds, Tony Hsieh, the CEO of Zappos, says that the telephone is the best branding device out there, and he couldnt be more astute. I encourage all businesses, big and small, to follow Hsiehs lead by viewing your phone as an important asset to their marketing efforts. For as little as $ 39/month, you can have professional on hold messaging and music. What business can afford not to do it, at that rate?

Easy On Hold, http://www.easyonhold.com, created in 1997, provides professional telephone recordings, music and on hold message productions, auto attendant, IVR, voicemail greetings, and web audio to companies around the world.

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