South Bay Vascular Center and Vein Institute Educates Public About Sclerotherapy

San Jose, California (PRWEB) June 03, 2013

This month the South Bay Vascular Center and Vein Institute in San Jose, California is launching a new campaign to educate the public on their choices for vein disease treatment. The center is focusing specifically on sclerotherapy, a minimally invasive procedure that is particularly effective at treating fine spider veins.

South Bay Vascular Center and Vein Institute, headed by Dr. Polly Kokinos, Dr. Jafar Tay, Dr. John Frusha, and Dr. Kim Rappaport, regularly turns to sclerotherapy to reduce the appearance of fine veins. The treatment uses only a fine needle, explains Dr. Kokinos. A local anesthetic is also applied to the treatment area, making the procedure virtually pain free.

Sclerotherapy helps reduce the appearance of spider veins by sealing the walls of the diseased vessel. Most patients are pleased with the results and are able to resume their normal activities immediately after the procedure.

The vein center is turning to Facebook and Twitter to help inform the public about the benefits of this procedure. The doctors and staff hope that through the information they provide the public can make informed choices about how to address vein disease.

For more information, visit:

southbayvascular.com

Varicose Vein Treatment Options

Varicose veins and spider veins are extremely common in men and women. While spider veins are very small, reddish veins on the surface of the skin, varicose veins are much larger, bulging, tangled veins that may appear bluish in color. Men and women suffer from varicose veins, although women are much more likely to have them.

Today, patients have access to a number of effective varicose vein treatment options. Advancements in technology and medicine have led to the development of effective, minimally invasive treatments that produce optimal results with few side-effects or downtime. These treatments include sclerotherapy, radio frequency ablation, phlebectomy, and endovenous laser ablation.

About The South Bay Vascular Center and Vein Institute

The South Bay Vascular Center and Vein Institute is a premier center of excellence located in Campbell, CA and serving the greater San Jose, CA area. As a leading vein treatment center, the institutes medical staff is composed of vein experts who maintain top credentials in their fields, and are highly trained in providing the most advanced treatments. The center employs the most advanced and least invasive treatments to eliminate vein problems for patients. Their in-house vascular lab is staffed with Registered Vascular Technologists, so patients get the expertise of skilled specialists, with the convenience of receiving comprehensive care under one roof. Using state-of-the-art technology, while providing personalized attention and individual treatment plans, the South Bay Vascular Center and Vein Institute is committed to ensuring the highest standard of care for patients.

South Bay Vascular Center and Vein Institute

http://www.southbayvascular.com/

Tel. 408-890-6008

Physical Therapist and Marketing Expert, Nitin Chhoda, Educates Private Practice Owners on How to Avoid Negligence in Their Practice

Denville, NJ (PRWEB) June 15, 2013

Most patients simply have one goal: to get better. Although most patients have the best intentions, some patients in the medical industry are simply looking for a malpractice suit. International private practice marketing expert, Nitin Chhoda, says that there are four Ds of negligence. These include duty, dereliction, direct cause and damage.

According to Chhoda, healthcare practice owners might or might not have their reputation damaged or have less clientele due to the malpractice suit. However, medical professionals should know that they could be liable through the actions of their staff. "In order to avoid the four Ds of negligence, medical staff in physical therapy private practice office has to follow proper procedures on a day-to-day basis," he said.

The first of the four Ds, duty, refers to clinicians and staff having to perform a duty to their patients. Staff in physical therapy private practice office must provide the most accurate diagnosis and care while using their education and experience to help heal the patient. Physical therapy office staff has a duty to inform patients of any potential problems they observe during an examination. In the meantime, physical therapy staff is under no obligation to provide medical information about any condition they notice with strangers in the office.

Chhoda said that the dereliction of duty is the second of the four Ds of negligence that refers to any actions a physical therapist may fail to take. Failing to perform an action can have as much impact on a patient as simply performing an action that affects a patient, and healthcare staff can be held responsible for any injuries or damages it could cause. Chhoda says, If a medical professional observes a skin condition that could be cancer but neglects to inform the client, its a breach of duty.

The third D of negligence is direct cause. Chhoda said that this is when a medical professional knew about a potential risk, did not inform the patient and the client was injured as a result. The medical professional is now the direct cause of the patients injury and is at fault.

The last D of negligence is damages. This refers to the damages patients can collect in a lawsuit. Damages are a form of financial compensation to the patient due to negligence and can include lost wages, medical expenses and mental duress.

The most important thing for medical professionals and private physical therapy offices to remember is to be vigilant. They must also know when to say something to a patient and when not to. By following these simple rules, physical therapy offices have a better chance of succeeding if ever faced with a medical lawsuit.

Chhodas office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.

ABOUT NITIN CHHODA

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and Marketing for Physical Therapy Clinics and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.