Desire for Flawless and Light-Colored Skin Drives the Skin Lighteners Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) May 22, 2013

Follow us on LinkedIn Skin whitening products represents one of the rapidly growing segments in the global beauty industry. With the concept of beauty in the 21st century revolving around a flawless and fair complexion, there is rising discrimination based on skin color, also known as Colourism. The scenario generates opportunities for products that capitalize on skin color discrimination such as skin whitening products, especially in regions like Asia, South America and Africa. The desire for fair and white skin is rooted in the culture and traditions of these countries and obsession for fair skin can be traced to almost all sections of the society. Although skin-whitening products were initially aimed at facial care, the trend has changed with companies offering products for overall skincare. Presently, the market comprises products that lighten skin on the face, armpits and feet. Also, the market is emerging from its traditional stronghold of womens into the mens segment. With personal grooming gaining significance among men, demand for male skin brightening and lightening products is on the rise, particularly in Asia.

Growth in the market is forecast to be driven by strong demand in Asia-Pacific. Popularity of skin whiteners is growing in Asia, particularly in India, Japan, and China, where fair skin is associated with youth, beauty, and prosperity. The market is also witnessing robust demand from Middle East. Strong economic growth, rising standards of living, expanding base of middle class population, increased per capita spends on beauty and wellness products, and growing discrimination based on color or skin tone are key factors driving growth in these regions.

Growing Health Awareness and Focus on Personal Grooming Drives the Personal Care Appliances Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) February 18, 2013

Follow us on LinkedIn Global market for personal care appliances market is expected to grow at a steady pace in the near term driven by improving economic environment and increasing consumer confidence. As opposed to the developed western markets, fast emerging economies in Asia-Pacific and Latin America are poised for faster growth in the next few years.

Though macroeconomic factors determine the extent of demand for various types of electrical grooming devices, dynamics of the personal care appliances market are shaped to a large extent by trends in personal grooming in men, women and children. For instance, while grooming routines of men and women influence sales of body shavers and hair styling appliances, childrens preferences are setting standards in the battery-operated toothbrushes markets. Despite the fragile economic environment due to the eurozone crisis and resultant weakening of consumer confidence, demand for personal care appliances remains modest given the perpetual obsession of men and women to look young and beautiful.

With consumers increasingly becoming conscious about their health and looks, a wide range of personal care appliances have become part of their daily routines. Despite the fact that consumers traded down to low-priced alternatives and private label products during recession, the potential for high-end products remains high among consumers looking for advanced technologies and innovative features. Product innovation has emerged as a key strategy to counter the sliding purchases in the market. Superior product quality, effective marketing strategies and efficient distribution networks also ensure a fair chance of survival for the manufacturers in the increasing competitive environment.

As stated by the new market research report on Personal Care Appliances, the United States represents the single largest market worldwide. Increasing emphasis on personal appearance and grooming and growing awareness about oral hygiene represent major demand drivers for various types of personal care appliances. The growing trend towards in-house styling has led Americans to seek electrical appliances that are convenient and easy-to-use. With manufacturers incorporating new and advanced features into the products, consumers are being lured into purchasing them. Health-conscious baby boomers are also enhancing demand for healthcare products such as electric toothbrushes. While US remains a major market for personal care appliances, future growth is anticipated from the emerging economies of Asia-Pacific and Latin America. Burgeoning population, a large middle class segment with expanding disposable incomes, and globalization of trade activities have positioned developing economies such as Brazil, Russia, India, and China (BRIC) as major consumer markets for personal care appliances.

Hair dryers and curling irons are well accepted in the market, while massagers, trimmers, and electric toothbrushes are gaining popularity worldwide. Hair clippers, hair setters, and shaving systems with technologically advanced features are penetrating the market, among all age groups and genders. In terms of unit sales, Hair Care Appliances represents the largest segment in the global personal care appliances market, with Curling Irons, Hair Dryers, and Hair Straighteners being the most popular products. However, compact hair dryers for traveling use are also increasingly being favored. Fastest growth is expected from Oral Care Appliances segment, led by an aging population, increasing awareness about oral hygiene and the launch of advanced product offerings. The market for Hair Removal Appliances, particularly electric shavers for both men and women, is driven primarily by the focus on innovation. Further, brand building initiatives, and marketing and promotional campaigns also foster growth in the hair removal products market.

Personal care electrical appliances market is witnessing intense competition due to the presence of a limited number of players. A handful of well-known brands dominate various segments of personal care electrics market such as oral care, grooming, and hair care products. Major players profiled in the report include Church & Dwight Co. Inc., Colgate-Palmolive, Conair Corporation, Groupe SEB, Helen of Troy Limited, Koninklijke Philips Electronics N.V., Panasonic Corporation, Procter & Gamble, Braun GmbH, Remington Products Company, Wahl Clipper Corporation, and Waterpik Technologies, Inc.

The research report titled Personal Care Appliances: A Global Strategic Business Report announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, and Rest of Europe), Asia-Pacific, Middle East, and Latin America. Product segments analyzed include Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, Hair Setters and Hair Straighteners); Oral Care Appliances (Electric Toothbrushes, Oral Irrigators, and Plaque Removers); Hair Removal Appliances (Mens Shavers, Womens Shavers, Epilators, and Trimmers (Beard & Mustache)); and Other Personal Care Appliances (Heating Pads, Whirlpool Baths (Portable), and Massagers).

For more details about this comprehensive market research report, please visit

http://www.strategyr.com/Personal_Care_Appliances_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Product Innovations and Rapid Penetration in Emerging Markets Drives the Global Deodorants Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) February 25, 2013

Follow us on LinkedIn The global market for deodorants is characterized by saturated market conditions in the developed markets of Western Europe and the US, and the minimally penetrated, but rapidly growing markets in the emerging nations of Asia-Pacific. In addition, Latin-America as well as Eastern Europe is also forecast to add momentum to the growth of the deodorants market in the coming years. While the saturated markets are driven by product innovations, including value additions and line extensions, the immense opportunities in the minimally penetrated emerging markets, including India, is expected to propel the global deodorants market in future. The delivery of novel products and a better product mix is more important for manufacturers in the developed markets for increased revenues. Producers are mostly compelled to provide new products that offer quick and effective protection from wetness and odor.

Spray deodorants constitute the largest deodorants segment. Stick and solid deodorants constitute the second largest deodorants segment, followed by Roll-On deodorants. Other deodorants segment, comprising niche formats such as cream, gels, and wipes, represents the smallest but fastest growing market in the global deodorants market.

Europe represents the largest market for Deodorants, as stated by the new market research report on Deodorants. The European deodorants market comprises highly matured Western European market and moderately matured Eastern European market, with Western Europe accounting for a lions share. However, Eastern Europe offers considerable growth opportunity with more countries moving towards free market economy. Eastern European countries, including Russia and Poland, present a promising picture with growing economy and increasing per capita expenditure on lifestyle products, including deodorants. Further growth in Western Europe is expected to be mainly driven by the introduction of technologically advanced as well as value-added deodorant products. In addition, the increasing importance of male grooming is also expected to fuel growth in the mens deodorant market. Another important growth driver includes growing demand for organic as well as natural products.

The most promising market opportunities for deodorants are Latin America and Asia Pacific, particularly India, where national consumer spending on deodorant sprays increased by around 20% in 2011. Increasing awareness, rising disposable incomes, and growing population in developing regions of Asia-Pacific and Latin America, is expected to contribute to greater deodorant sales. Sales of deodorants in Latin America were primarily driven by increased consumer transition to aerosol deodorants from low-cost deodorant pumps and the increased sales of relatively high priced brands, including Natura, supported by its natural positioning. The extremely low usage at 10ml per capita offers tremendous scope for expansion in India. With rising consumer wealth, India would remain an important market for deodorants.

The worldwide deodorants market is characterized by intense competition, with few players holding a major share of the market. Major players in the market include Unilever, Procter & Gamble, and Beiersdorf AG, among others. Unilever Group is the leading market participant and offers world-renowned brands, such as Dove, Lynx, and Impulse. In order to enhance their presence in an extremely competitive marketplace, manufacturers are developing new products with innovative technologies, such as deodorants with anti-white marks technology and skin-friendly deodorants. Besides, deodorant companies are offering additional features as part of their efforts to differentiate their products from those offered by their rivals. Value additions, such as deodorants with moisturizing features and deodorants with hair growth retardant abilities, not only push up the sales volume but also ensure enhanced revenues due to their increased prices.

Major players profiled in the report include Unilever, Procter & Gamble, Beiersdorf, Henkel, Colgate-Palmolive, Church & Dwight, Lion Corp., CavinKare Pvt., Ltd., Elder Health Care Ltd., Hindustan Unilever Ltd., HYPERMARCAS S.A., Toms of Maine, and Verdan S