Childrens Obesity Fund Concerned By Link Between Diet Drinks And Obesity

Beverly Hills, California (PRWEB) April 04, 2013

Childrens Obesity Fund founders Dr. Michael Omidi and Julian Omidi are concerned about recent findings that connect artificial sweeteners such as aspartame with the countrys obesity epidemic. A new study published in the American Journal of Clinical Nutrition reported an increased risk of weight gain and the development of Type 2 Diabetes for those who drink diet soda.

While it is no secret that sodas, whether they are sweetened with corn syrup, sugar or zero-calorie sweeteners, are not good for you, the only reasonable benefit to consuming a diet drink is its lack of sugar and caloric content, which ostensibly facilitates weight loss, says Julian Omidi, Childrens Obesity Fund co-founder. This new research refutes that belief leading us to conclude that there is little to no weight control benefit in consuming a diet soft drink.

Researchers followed more than 60,000 female subjects for 14 years. Subjects who consumed diet drinks regularly were found to have a 15 percent increased risk for the development of Type 2 Diabetes than their counterparts who only drank regular soft drinks.

It is theorized that the enhanced sweetness of the diet drinks results in dulling the taste receptors, causing the drinker to consume more calories in order to satisfy the craving for sweets. Another theory suggests that the brain chemistry is affected by the artificial sweetness of the diet drinks. And since the body is not receiving calories from the sweet drinks, the brain stops signaling the release of hormones when sweet things are eaten, which could cause the body to fail to register satiety from fats and sugars. In essence, the study shows that diet drinks condition the body to crave more sweet drinks and foods acerbating the obesity problem.

Co-founded by Julian Omidi and Michael Omidi, M.D., the Childrens Obesity Fund (http://www.childrensobesityfund.org) seeks to help reverse the trend of rising obesity rates in America. The goal of the non-profit charity is to help people fully understand the obesity issue and its dire impacts on individuals and society as a whole -- and to use that knowledge to encourage children to grow up strong and healthy. Childrens Obesity Fund partners with other organizations to educate and support parents, educators and others so that we can all work together to raise healthy, active, social, and happy children. While the organization does not accept donations, it does encourage direct contributions of money and talents to the associations featured on our website. Childrens Obesity Fund is on Facebook at: http://www.facebook.com/pages/Childrens-Obesity-Fund/264244577009536?fref=ts and can also be found on Google+, Twitter and Pinterest.

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DietAssist Explains How Sugary Drinks are Making Britain Fat

London, UK (PRWEB UK) 13 April 2013

DietAssist has issued new advice after research for Mailonline exposed that a 250ml serving of white grape juice contains the same amount of sugar as four Krispy Kreme glazed doughnuts.

Up until recently, fizzy sugary drinks like lemonade and cola have always been viewed as one of the main contributors to growing waistlines by parents and dieticians.

However, more and more experts are now warning that sugary drinks in any form are to blame.

This causes a real problem for parents as fruit juice has always been seen as a healthy option that children love. But according to the research, a 500ml glass of freshly squeezed orange juice is almost as sugary, pound for pound, as Coke, and it contains more calories than a can of Coke!

Paul Howard, co-creator of DietAssist, said Children love fruit juice, and it was one of the first words my little girl learned. However, when you take into account how much sugar juice contains, it becomes an easy choice for our family. After all, we wouldn't dream of giving her a whole packet of hobnobs to eat.

Its not just juices that cause a problem. A Burger King large chocolate milkshake contains a whopping 612 calories, 12g fat and 102.4g sugar. Even Lucozades sport elite orange (500ml) has 195 calories and 40g sugar.

DietAssist say that parents need to be far more conscious of the long-term goals when they make decisions about what their children are allowed to drink. Otherwise they will be helping their children to become DietAssist customers in 20 or 30 years time.

Although the DietAssist programme is designed to correct inappropriate conditioning towards food, they say it is much better to give children a life where this conditioning does not occur in the first place.

By understanding the facts and conditioning children to eat and drink more appropriately, it will give them one of the best gifts they will ever receive.

The DietAssist programme is the result of over 20 years experience of helping people to lose weight effectively, and uses the latest psychological techniques to avoid the self sabotage and demotivation that dieters commonly experience.

The DietAssist programme helps dieters strengthen their motivation and resolve, and creates the optimum psychological state for success. It is designed to work alongside any weight loss programme or sensible eating plan.

People wishing to learn more about how DietAssist can make losing weight easier can join the 30 Day Weight Loss Challenge, in which members of the public can receive 30 days access to the DietAssist weight loss programme for just

DietAssist responds to news that sugary soft drinks should carry cigarette-style health warnings

London. UK (PRWEB UK) 8 May 2013

A major study by Imperial College London found the risk of type 2 diabetes rose by 22 per cent for every 12oz serving of sugar-sweetened drink consumed per day.

12oz is the amount served in a typical can of soft drink.

Professor Nick Wareham, leader of the Imperial team, said: 'Labels on sugar-sweetened beverages should be explicit about how much sugar they contain and should say that we should limit consumption as part of a healthy diet.'

Soft drinks have previously been linked with weight gain and obesity a well-known trigger for type 2 diabetes but researchers say the effect goes beyond body weight and may be caused by an increase in insulin resistance.

Other research has shown that sugary drinks can damage the liver and kidneys and are linked to the risk of developing cancer or dementia.

There are growing concerns that fizzy drinks and sweet juices could be more dangerous for health than previously thought.

Paul Howard, from DietAssist, said As human beings, we are programmed to like sweet things, and the availability of sugar in our food is very concerning."

"We support calls for clearer labeling so that people can make an informed choice, especially for the so called sports or healthy drinks.

After all, whilst its true that a typical can of cola contains around 8 teaspoons of sugar, so does a glass of supposedly healthy fruit smoothie.

At DietAssist, we teach people on how to lose weight by overcoming their sugar cravings so that they can take control and regulate their intake more easily.

The DietAssist programme is the result of over 20 years experience of helping people to lose weight effectively, and uses the latest psychological techniques to avoid the self sabotage and demotivation that dieters commonly experience.

The DietAssist programme helps dieters strengthen their motivation and resolve, and creates the optimum psychological state for success. It is designed to work alongside any weight loss programme or sensible eating plan.

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