Olez, Natural Innovative Haircare, is Headed to Hollywood

Boca Raton, FL (PRWEB) February 17, 2013

Lights! Camera! Action! Were ready for our close-up now, says Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez.

The Boca Raton based company announced that they are headed to Hollywood where their luxurious line of products will be featured at an exclusive, invitation only, beauty and couture suite for Academy Award nominees and Hollywood notables.

Olezs products combine the most advanced technology with the finest natural ingredients found around the world resulting in healthy, shiny and revitalized hair.

Our goal is to pamper the stars and introduce them to the newest and most remarkable hair treatments available today, said Claudio Correia, President of Boca Cosmetics Group.

Contents of the Olez Nominee Gift Packages include the complete line of INCEPTION Home Care Products enhanced with apple stem cells.

OLEZ NOMINEE GIFT PACKAGE

INCEPTION Invigorating Shampoo

A gentle cleansing shampoo suitable for daily use. Apple stem cells, mica and muru-muru provide conditioning benefits that fortify the hair from within. It is free of parabens, sodium chloride and sulfates.

INCEPTION Invigorating Conditioner

A paraben free, creamy conditioner, suitable for daily use on all hair types. Helps detangle hair, split ends and provides hydration for improved manageability and ease of styling.

INCEPTION Stem Cell Masque

A rich, creamy formula that restores the hairs elasticity and provides deep hydration by using a combination of apple stem cells, muru-muru, cupuacu, pracaxi, argan oil and carite butters. The masque maintains the hairs healthy luster for incredibly soft, sleek and shiny hair. It is good for all hair types.

INCEPTION Argan Oil & Pracaxi Spray

The environmentally friendly aerosol oil spray contains a special blend of natural Argan and

Pracaxi oils and antioxidants that can be used daily for protection from harmful UV rays. Hydrates and conditions hair while maintaining silky, shiny, smooth hair all day long.

Zelo Velvet Gloss

Velvet Gloss is a blend of natural oils from grape seeds, minerals from the Amazon forest, and organic silicone that will coat the hair, eliminating split-ends and tangles. Its properties will rejuvenate all hair types, protecting against frizz and extending color and shine.

There is nothing on the market, anywhere, that offers the benefits of INCEPTION, said Jeremy Lurie, Marketing Director for Boca Cosmetics Group.

In addition to the VIP gift box, Olez will be offering innovative hair care treatments at the suite featuring Essence of Youth, O2 and NutriFuze . These three new products are consistent with Olezs objective of providing innovative, professional hair care that contain restorative properties in a market in need of effective solutions.

In the same manner that BOTOX

Olez Dazzles Hollywood-Hair Care Products Made National Debut at Academy Awards Suite

Boca Raton, Florida (PRWEB) February 26, 2013

Last night the team from Olez was watching the academy awards cheering for their newly made friends. For three action packed days, scores of Hollywoods stars, some with their entourages, others with their families or BFFs spent a generous amount of time with Olez being pampered and enlightened during the Roger Neal Style Hollywood gifting suite held at the renowned L'Ermitage Beverly Hills Hotel.

We made a lot of new friends, said Claudio Correia, President of Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez.

The Boca Raton based company just returned from Hollywood where their luxurious line of products was featured at an exclusive, invitation only, beauty and couture suite for Academy Award nominees and Hollywood notables.

Our goal was to pamper the stars and introduce them to the newest and most remarkable hair treatments available today, said Correia. The welcome we received exceeded our expectation and all of the stars greeted our products with open arms. We couldnt have asked for more!

Stars that visited Olez included:

Winners & Nominees

Shawn Christensen & Damon Russell Academy Award Winner, best live action short, for Curfew

Quvenzhan

The Excitement is Mounting: OLEZ Hair Care Products Readies for World-wide Industry Launch of Essence of Youth, O2 and NutriFuze

Boca Raton, Florida (PRWEB) March 06, 2013

Chicago, here we come, said Jeremy Lurie, Marketing Director for Boca Cosmetics Group. The company, manufacturer of the professional hair care brand, Olez, will be launching three new products this weekend at Americas Beauty Show and the anticipation is building.

Olezs three new products, Essence of Youth, O2 and NutriFuze combine the most advanced technology with the finest natural ingredients found around the world resulting in healthy, shiny, revitalized hair.

Our mission is to provide innovative, professional hair care that contains restorative properties in a market in need of effective solutions, said Claudio Correia, President of Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez.

In the same manner that BOTOX

OLEZ Feels the Warmth at ABS in Chicago

Boca Raton, Florida (PRWEB) March 15, 2013

Boca Cosmetics Group, manufacturers of the internationally acclaimed, professional hair care brand Olez, launched three new products at Americas Beauty Show and the industry reception was explosive. People flocked to our booth in droves to see, touch and smell our products, said Claudio Correia, President of Boca Cosmetics Group. We went to introduce innovative professional hair care products and the industry response was terrific.

Word of mouth spread quickly during the three day event and attendees visited the Olez booth based upon the recommendation of their colleagues who experienced the products earlier in the show. Stylists were so impressed, they couldnt make up their minds which products to try, so they purchased one of every treatment, said Correia.

As a direct result of the show, Olez reports that several distributors are interested in carrying the lines and one of Chicagolands most upscale salon chains, Frank Gironda Salons will start offering Olez services very soon.

During the show, Olezs educator, Edward Teitel conducted two styling seminars that focused on the latest editorial styling techniques and demonstrated how the use of Olez treatments were integral to up-dos.

Another crowd pleaser at ABS was the Olez Mixology Lab. Participants loved getting their hands on the products and were astonished by the foaming oxygen release of the O2, Oxygen Therapy treatment, said Correia.

O2 is Olezs unique oxygen therapy program that detoxifies the hair and scalp. When applied, oxygen is released and removes all impurities from the hair and scalp followed by an infusion of essential nutrients and emollients required for healthy and luxurious hair, resulting in brighter color and ease of styling.

The audience was so impressed with the results of the Olez treatments. We had a waiting list of attendees who wanted to try it firsthand, Jeremy Lurie, Marketing Director said. Everyone was in awe of the amount of build-up that came out of models hair during an O2 treatment and all of the hair models were ecstatic at the results, he added.

Olezs two other new products in addition to O2, Essence of Youth, andNutriFuze combine the most advanced technology with the finest natural ingredients found around the world resulting in healthy, shiny, revitalized hair.

NutriFuze is the perfect hair diet for fragile, dull and nutrient-deprived hair. NutriFuze contains a cocktail of powerful exotic ingredients blended to restore hair that is damaged from excessive blow-drying, color and lifestyle. According to Lurie, the hair care experts were very impressed with the scent of NutriFuze, and said it was, good enough to eat.

In the same manner cosmetic procedures like BOTOX

Olez Elevates Salon Services to the Next Level by Improving Overall Health of the Hair. Five Revolutionary Treatments to be Demonstrated at Premiere Orlando, June 2 & 3

Boca Raton, FL (PRWEB) May 30, 2013

Olez is taking the hair care industry by storm with its revolutionary line of professional hair care products that are changing the way salon professionals offer services to their clients. Delivering well beyond any service currently offered in the salon, Olez enhances the entire in-salon client experience.

Through its world-wide search of effective natural ingredients and combining them with the most innovative technology, Olez has created the solution for every hair problem caused by an individuals DNA, the environment, chemicals and heat related issues.

Utilizing Apple Stem Cells, INCEPTION revitalizes texture, controls wave and frizz and promotes healthy hair growth. INCEPTION provides long lasting results up to 6 months. Essence of Youth, Hair BOTOX

Olez Unveils Revamped Advanced Smoothing System at Premiere Orlando, June 2 & 3

Boca Raton, FL (PRWEB) May 31, 2013

Advanced brings to Premiere Orlando a new smoothing system formulated to deliver amazing results to the most demanding stylists and clientele. Advanceds benefits include sprayable process, yielding an application time of about an hour, no post treatment hair restrictions, and is completely free of harmful toxins.

Advanced contains a formulation of organic acids, fatty acids rich in Omega 3, 6 & 9, as well as coconut, Inca and Quinoa oils extracted from the Amazon Rain Forest. With 25,000 units sold in 2 months, the product blows away the competition by outperforming those smoothing treatments containing harmful ingredients like formaldehyde or its derivative.

Key product differentiation includes being free of harmful toxins; fast, spray application bottle; color safe; does not conflict with other treatments or services; does not have any post application restrictions; leaves hair light and smooth with no waxy buildup; and does not produce any fumes or smoke.

We are so excited about Olez Advanced that we are offering to licensed cosmetologists a free 2 oz. Advanced Smoothing System said Olez President, Claudio Correia. Those interested in requesting a sample should register as a professional at http://www.olez.com and follow up by sending an email to info(at)olez(dot)com.

Stylists attending this weekends Premiere Orlando will be able to receive a free 2 oz. sample of Advanced at Olezs Booth #3481.

Olez develops and manufactures innovative, quality hair care products that combine natural ingredients with advanced technology to deliver healthy, shiny, and beautiful looking hair.

For additional information please contact 800.251.2479, info(at)olez(dot)com or view our website at olez.com.