(PRWEB UK) 6 May 2013
Getting a grip on addiction can be incredibly hard, as anyone who has ever tried to give up smoking, alcohol or even caffeine will testify.
A tried and tested tactic is for a person to avoid the thing they are addicted to. So a person may give up going to pubs or refuse to keep cigarettes in the house.
Even with these measures, however, people often struggle and fail repeatedly.
As obesity levels continue to rise, the scientific community is starting to look for similarities between overeating and addiction.
Researchers are cautious, but some evidence suggests that obese people and drug addicts share a similar response to the neurotransmitter dopamine, which is known to be involved in addictions.
The connection has prompted the EU to fund a project called NeuroFAST to bring all the evidence together.
Paul Howard, from DietAssist, said Whilst overeating can seem as uncontrollable as a drug addiction, we dont believe the label is helpful as it encourages people to feel helpless.
In our experience, overeating is emotionally and socially driven. We teach people how to lose weight more easily by taking back conscious control of their eating habits and behaviours so that they can avoid comfort eating or mindless eating.
The DietAssist programme is the result of over 20 years experience of helping people to lose weight effectively, and uses the latest psychological techniques to avoid the self sabotage and demotivation that dieters commonly experience.
The DietAssist programme helps dieters strengthen their motivation and resolve, and creates the optimum psychological state for success. It is designed to work alongside any weight loss programme or sensible eating plan.
