Carol's Daughter Introduces New Monoi Sacred Strengthening Serum, 92% Stronger Hair No Matter What You Do To It

New York, NY (PRWEB) March 12, 2013

What is it? An intensely restorative Monoi oil-infused serum that strengthens hair from the inside out after one use by 92%. Harnessing the power of ultra-rejuvenating Monoi Oil from the Tahitian islands, this lightweight, silicone-free formula treats even the most distressed, damaged hair, rebuilding the structure of each individual strand for longer, stronger and healthier hair. Developed with intensely conditioning, fortifying Monoi Oil, it also contains a lush blend of Mirabelle Plum Seed Oil, which improves hair health, as well as Kukui and Rose Hip Seed Oils to seal in moisture and create a protective shield against future damage. The result? Indestructible hair that gives you the freedom to dry it, dye it, curl it, straighten it, and relax it to your pleasure.

Whats the story? A lover of flowers, Lisa Price, Founder of Carols Daughter, learned about an ancient Polynesian ritual passed down from mothers to daughters involving her favorite gardenia flower. Fifteen Tiare gardenia flower buds are handpicked by revered, village-appointed Mommas who soak them in the first cold press oil of the indigenous Coprah coconut. The Tiare flower is praised for its softening, purifying and soothing abilities, and the Coprah coconut oil, which is referred to as the white gold of Tahiti, is celebrated for its moisturizing and nourishing properties.

After 15 days, the Tiare buds blossom, and their naturally extracted oils blend with to create Monoi Oil, unmatched in its natural power to heal and repair. Touched by this story, Lisa created an award-winning reparative hair care collection based on this potent ingredient, including this latest addition: Monoi Oil Sacred Strengthening Serum.

How does it work?

From blowouts and coloring to relaxing treatments and straightening, hair is expected to put up with quite a bit of wear and tear, and the numbers dont lie: 87% of women heat-style their hair, causing it to become 64% weaker; 73% of women undergo hair coloring treatments, leading to hair thats 85% weaker; and 72% of African-American women chemically straighten their hair, causing it to be 96% weaker.

Love it! Where do I find it? Carols Daughter Sacred Strengthening Serum is available at Carols Daughter Stores, Carolsdaughter.com, and select Ulta, Sephora, Macys, Belk and Dillards stores nationwide for $ 30.

ABOUT CAROLS DAUGHTER

Carol's Daughter is Lisa Price, a woman whose passion for fragrance led her into the kitchen to create "good for you" products, for her friends and family. Inspired by the delicious recipes and irresistible smells from her Nana's kitchen, Lisa's creations all began with a beautiful fragrance and the best ingredients. Today Carol's Daughter products can be found in Carol's Daughter retail stores and on carolsdaughter.com, at Sephora, Macy's, Dillard's, Regis, ULTA, Belk, and on HSN.

Carol's Daughter Launches New Branded Mobile App

New York, NY (PRWEB) May 08, 2013

Beauty and hair care brand Carols Daughter has launched its innovative new mobile app. Users who download the app to their smartphone will be able to access monthly quizzes, helpful instructional beauty videos, instant purchasing options, and a convenient store location finder. Best of all, Carols Daughter fans can earn instant rewards points towards their favorite products, just by using this interactive new tool.

Carols Daughter President Richard Dantas is thrilled to bring the beloved brand to womens most valued, it accessory, their phones. The fashion industry has been creating mobile apps for years nowalmost every leading designer or magazine has onebut the beauty industry has been slow to get on the bandwagon, says Dantas. Carols Daughter is proud to be leading our industry by filling this overlooked, highly in demand space. Our app will let you shop, get advice, and interact with the brand in a cutting edge, personal way.

Whether youre a Blackberry fan, iPhone enthusiast, or early Google adopter, this beautifully designed and highly functional mobile app puts Carols Daughter expert stylists and cult favorite products right at your fingertips. The quiz section will serve as a pocket personal shopper, guiding you to customized product selectionsavailable for purchase at the click of a buttonbased on your individual responses. Users can also watch regular videos to learn how to style and care for their hair with insider advice from top authorities.

A state of the art geolocation page will guide customers to the nearest Carols Daughter store or Sephora, Ulta, Macys, and Belk locations that carry the brand, where they will be able to check in online. To reward customers for engaging with the app, points can be earned for downloading the app, watching a video, or checking into a store. After reaching 100 points, the app will provide a $ 10 promo code, good for redemption at any Carols Daughter store or online. Now, access to Carols Daughters beloved, efficacious formulas will never be father than your purse or pocket.

Carol's Daughter Launches New Salon Concept

New York, NY (PRWEB) May 09, 2013

Carols Daughter launches its first hair salon, Mirror, a new concept in educational hair care. Mirror, located at the Carols Daughter Flagship store in Harlem, focuses on getting clients hair to its healthiest state via a series of mandatory consultation tests, evaluations, teachings, and in-salon and at-home care regimens. Founder Lisa Price, partnered with legendary healthy hair expert Robin D. Groover from Atlanta, Georgia, for the salon. Groover brings some 20 years of hands-on experience to Lisas desire to spread her healthy hair message.

As the leader in hair and scalp health, Carols Daughter has given women everywhere the tools they need to achieve their most beautiful hair by offering a range of carefully formulated shampoos, conditioners and styling treatments made with natural ingredients. The new salon will be an extension of the Carols Daughter beauty philosophy, which goes beyond focusing on the aesthetics to emphasize the importance of nourishing hair from root to tip in order to ensure optimal health. By partnering with Groover, who has more than 20 years of experience as an entrepreneur, chemical-damage expert, product research and developer, and professional stylist, Mirror, the Hair Salon at Carols Daughter will not only provide traditional services, but will also be able to educate its client base.

I believe, at the core, that everyone has beautiful hair, says Groover. Its learning how to take care of your unique hair. Thats my goal. Everyone deserves to learn.

The consultation process includes four tests that track the clients scalp health, porosity, density and elasticity. The salon will provide shiatsu head massages to promote healthy blood flow to the scalp and steam therapy, an innovative technique that uses steam to open pores on the scalp so that hair is more accepting of treatments. All heat styling will use only ionic heat, which promotes healthy hair and eliminates frizz through the use of negative ions.

Mirrors are a focal point in the salon, often positioned so that the stylist can comfortably teach the client how to track scalp and hair health, learn new application and styling techniques, and more. The rearview mirror at the shampoo bowls are designed to introduce the client to special cleansing and conditioning techniques tailored to their texture to emulate at home. Clients will receive tailored product recommendations that will enable them to achieve and maintain healthy hair and scalp at home, as well as personalized hair care advice and guidance that they wont be able to find at any other salon.

Im so excited about this salon, says Price. It has always been part of my dream to have a hair salon that took in any woman, despite her texture and state of her hair, and transformed her to have her best hair ever!

Related Hair Care Press Releases

FunMobility Launches Mobile App Promoting Brand Loyalty to Carols Daughter

Pleasanton, CA (PRWEB) June 11, 2013

Mobile Marketing is on the rise, and businesses are turning to mobile apps to drive mobile engagement and increase customer brand loyalty. FunMobility, a company specializing in mobile coupon and brand loyalty campaigns that seamlessly integrate within existing marketing promotions, has developed and launched an app to augment customer engagement and foster brand loyalty for beauty and natural hair care products retailer, Carols Daughter.

The mobile app developed for Carols Daughter, a 20 year-old retail-based chain based in New York, builds brand loyalty by engaging customers through their mobile devices and drives them to store locations through incentives and special promotions.

This new app encourages customers to check in to stores carrying Carols Daughter products and provides step-by-step instructional videos on how to style and care for hair as well as advice from well-known specialists. Included is a store locator that helps customers find the nearest Carols Daughter retail locations and retailer partners that carry their product line. The mobile app provides quizzes rewarding customers for answering questions with loyalty points that can be redeemed for product discounts and provides customized product selections based upon individual responses.

Richard Dantas, CEO of Carols Daughter, is pleased to bring the brand to his customers phones. The fashion industry has been creating mobile apps for years now - almost every leading designer or magazine has one - but the beauty industry has been slow to get on the bandwagon. Carols Daughter is proud to be leading our industry by filling this overlooked, highly in demand space. Our app will let you shop, get advice, and interact with the brand in a cutting age, personal way.

Lauren Branche, director of marketing at Carols Daughter, extends her appreciation to the mobile app expressing, Mobile is obviously huge. More than half of our customers are speaking to us on social via their mobile devicesWe launched the app to thank our fans for their loyalty with a points system, videos, quizzes, expert advice, an easy store locator all the things they ask for at their fingertips.

Click here to learn more about the Carols Daughter mobile app.

About FunMobility

FunMobility enables brands, agencies and advertising networks to quickly launch engaging mobile coupons, promotions and loyalty campaigns through a combination of specialized experience, technology and creative execution. FunMobility's AppWidget technology integrates seamlessly into existing marketing promotions and platforms, and providing a turnkey "last mile" mobile engagement layer for over 200 Android, Tablet and iOS devices. FunMobility's Data Engine tracks every aspect of the consumer mobile engagement experience, enabling clients to continually measure and improve.

FunMobility chairs the Mobile Marketing Association's Mobile Coupon Ad Unit Standards committee and is dedicated to incorporating industry best practices and standards into FunMobility Mobile Coupons and Brand Loyalty services. More information is available at http://www.funmobility.com.

More Hair Care Press Releases