Are You Poisoning Your Children at Easter? asks DietAssist

(PRWEB UK) 31 March 2013

The pressure on parents to feed their children chocolate at Easter is enormous. It comes from television, grandparents, friends and children themselves, so is it any wonder good sense goes out the window?

In a recent article from DietAssist, 5 Tips to Survive the Easter Holidays if Youre On a Diet, they highlight some serious concerns about eating chocolate and the damage that occurs to the body from its high sugar content.

But thats not the whole story. DietAssist say that far more problematic for children are the behavioural lessons they learn.

Anyone who has watched children eat chocolate understands the pleasure they derive from eating it. But most parents are blissfully unaware of the the long-term behavioural conditioning that is occurring right in front of their eyes which can affect children through adulthood.

Paul Howard, co-creator of DietAssist says, Most people have been programmed since childhood to view chocolate and sweets as a reward. Parents say things like Youve been a good girl, you can have some chocolate or Behave yourself or therell be no chocolate.

Anyone who is overweight or obese can understand the lifelong difficulties that are associated with losing weight, and thinking back, can probably also recognise the conditioning they received as children and how it is still affecting them now.

With the growing level of obesity in children, DietAssist suggest that parents should start focusing on changing their childrens behaviours towards food. Figures show that around one in three children in the last year of primary school are either overweight or obese.

Obese children have an increased risk of diabetes, heart disease, high blood pressure and stroke.

DietAssist say that parents need to be far more conscious of the long-term goals when they make decisions about how much and when they allow their children to eat sweets and chocolate. Otherwise they will be helping their children to become DietAssist customers in 20 or 30 years time.

Although the DietAssist programme is designed to correct the inappropriate conditioning in relation to food that people receive in their lives, they say it is much better to give children a life where this conditioning does not occur in the first place.

The DietAssist programme is the result of over 20 years experience of helping people to lose weight effectively, and uses the latest psychological techniques to avoid the self sabotage and demotivation that dieters commonly experience.

The DietAssist programme helps dieters strengthen their motivation and resolve, and creates the optimum psychological state for success. It is designed to work alongside any weight loss programme or sensible eating plan.

People wishing to learn more about how DietAssist can make losing weight easier can join the 30 Day Weight Loss Challenge, in which members of the public can receive 30 days access to the DietAssist weight loss programme for just

When are healthy meals not so healthy? asks DietAssist

(PRWEB UK) 15 May 2013

Researchers from the University of California Los Angeles (UCLA) revealed that teenagers who bought Subway meals in America consumed nearly as many calories as those who bought a meal from McDonalds.

Subway meals contain nearly as many calories and more salt than those from McDonalds, according to new research.

It would appear that eating from either restaurant is likely to add towards overeating and obesity. Participants bought meals containing an average of 1,038 calories at McDonald's and an average of 955 calories at Subway.

The salt intake averaged 2,149 mg at Subway and 1,829 mg at McDonald's.

Every day, millions of people eat at McDonald's and Subway, the two largest fast food chains in the world. Both restaurants purvey food that is high in sugar and salt.

This research is particularly poignant as part of Subway's advertising campaign it uses the slogan 'Where Winners Eat' to promote its Eat Fresh range. The question is, winners of what?

We found that there was no statistically significant difference between the two restaurants, and that participants ate too many calories at both, said Dr Lenard Lesser, who led the research.

Subway faired a little better in the drinks as their sugary drinks contained an average of 61 calories while the McDonalds alternatives contained an average of 151 calories.

The research did highlight that the nutrient content at Subway was slightly healthier, but the food still contained three times the amount of salt that the Institute of Medicine recommends.

Rob Woodgate, co-creator of the DietAssist programme, said, Its little wonder we have an obesity problem in the UK when food suppliers such as Subway can position themselves as a healthy option. When you compare how many calories you need to lose weight with these menus, the problem is clear.

Fast food companies rely on the fact that members of the public are too busy or distracted to pay close attention to the nutritional facts, and their marketing is designed is to maximise profits, not look after their customers waistlines.

The result is that customers end up eating far more than they need. At DietAssist, we teach people the psychology of dieting so that they can take back control of their eating and avoid falling for the fast food marketers tricks.

The DietAssist programme is the result of over 20 years experience of helping people to lose weight effectively, and uses the latest psychological techniques to avoid the self sabotage and demotivation that dieters commonly experience.

The DietAssist programme helps dieters strengthen their motivation and resolve, and creates the optimum psychological state for success. It is designed to work alongside any weight loss programme or sensible eating plan.