Even in the recession resistant hair care industry, a rapidly changing economic environment has many salon and barbershop owners searching for answers. Theyve tried every marketing tactic in the book and still cant find a way to separate their salon from the competition.
Thats not the case for Milwaukee-based Sport Clips owner, Wally Sauthoff, and Tampa-based boutique salon owner, Geo Sweeney, and hundreds of other salon owners around the country who benefited from Our Town Americas unique new mover marketing program in 2012. As Wally and Geo suggest below, Our Town America works particularly well for hair salons because their warm gift certificate packages reach men and women within days of their move, right when they are seeking their new go-to hair care partner.
In order to build off that success, Michael Plummer and the Our Town America team have announced that they are offering a stronger loyalty program to their sponsors in 2013 that will send additional offers to new movers who redeem their first gift certificate.
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